Fractional CMO (Dental Industry) – Marketing Strategy & Growth

Remote Full-time
Job Description:

We are a fast-growing accounting and tax strategy firm that specializes in helping dentists and high-income business owners reduce their tax liability and build wealth. We are looking for a Fractional CMO to help us refine and scale our marketing strategy specifically within the dental industry.

This is a strategy-focused role (approx. 5 hours per week). We already have a social media manager who handles execution, so we are looking for someone who can provide high-level direction, campaign strategy, and growth planning.

Our goal is to consistently generate qualified dentist leads each month and scale our marketing efforts.

Responsibilities:

• Develop and refine marketing strategies to attract dentists and dental practice owners

• Create a scalable lead generation strategy (funnels, ads, partnerships, content direction)

• Guide and optimize Facebook/Instagram ad campaigns

• Help design and improve funnels inside GoHighLevel (GHL)

• Identify opportunities for dentist-specific marketing channels (events, webinars, partnerships, communities, etc.)

• Provide weekly strategic guidance and performance analysis

• Help us build a repeatable system to generate dentist leads monthly

Requirements:

• Proven experience as a CMO / Fractional CMO / Growth Strategist

• Experience marketing to the dental industry or healthcare professionals (strongly preferred)

• Strong experience with Facebook / Instagram Ads

• Experience building funnels and lead generation systems

• Familiarity with GoHighLevel (GHL)

• Ability to analyze data and adjust strategy for scaling

• Operations mindset – able to structure marketing systems

Time Commitment:

• Approximately 5 hours per week

• Strategy, planning, and review meetings

Ideal Candidate:

You understand how to market to dentists, generate high-quality leads, and build a scalable marketing engine. You think strategically, focus on ROI, and know how to guide a team that handles execution.

To Apply, Please Include:

• Your experience working with dentists or healthcare professionals

• Examples of lead generation campaigns you've run

• Results you've achieved (CPL, lead volume, revenue impact)

• Your experience with Facebook Ads and GHL

We are looking for someone who can help us scale our marketing to reach more dentists every month.

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