Field Marketing Specialist, Corporate Net New Business
Job Description:
• Create and execute regional go-to-market plans specifically designed to overachieve on net-new logo goals and lead conversion targets.
• Monitor and act on real-time intent data (e.g., 6sense) to launch rapid-response campaigns targeting Corporate accounts showing high-priority signals.
• Support end-to-end activities for list criteria development, specifically focusing on expanding our contact database within prospect-only "greenfield" territories.
• Manage and deliver "door-opener" campaigns—such as virtual threat briefings or self-service security assessments—designed to convert cold Corporate prospects into active sales opportunities.
• Support in-person and virtual programs, including venue sourcing and post-event uploads, with a relentless focus on accelerating follow-up to ensure NNL conversion.
• Deliver marketing communications to sales and SDR teams to ensure they are equipped with the right "Net New" messaging for outbound sequences.
• Regularly report on metrics and trends leveraging Salesforce, focusing on ROI from campaigns specifically targeting new business vs. existing customers.
• Manage a very tight project timeline and budget to deliver high-impact marketing activity without sacrificing quality or speed.
Requirements:
• 1–3 years of experience in developing demand within a high-tech B2B environment, with a preference for cybersecurity
• Bachelor’s Degree in Communications, Marketing, Business, or a related field
• "Hunter" Mentality: A passion for discovering new ways to creatively differentiate CrowdStrike to prospects who haven't yet joined the "Crowd."
• Technical Aptitude: Past experience working with Salesforce and lead generation tools to manage data and report results
• Vendor & Agency Experience: Ability to work with third-party providers for list services, conferences, and demand gen programs
• Courage & Initiative: The drive to take initiative in a fast-paced environment, address problems head-on, and continuously improve our NNL acquisition process.
Benefits:
• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe
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• Create and execute regional go-to-market plans specifically designed to overachieve on net-new logo goals and lead conversion targets.
• Monitor and act on real-time intent data (e.g., 6sense) to launch rapid-response campaigns targeting Corporate accounts showing high-priority signals.
• Support end-to-end activities for list criteria development, specifically focusing on expanding our contact database within prospect-only "greenfield" territories.
• Manage and deliver "door-opener" campaigns—such as virtual threat briefings or self-service security assessments—designed to convert cold Corporate prospects into active sales opportunities.
• Support in-person and virtual programs, including venue sourcing and post-event uploads, with a relentless focus on accelerating follow-up to ensure NNL conversion.
• Deliver marketing communications to sales and SDR teams to ensure they are equipped with the right "Net New" messaging for outbound sequences.
• Regularly report on metrics and trends leveraging Salesforce, focusing on ROI from campaigns specifically targeting new business vs. existing customers.
• Manage a very tight project timeline and budget to deliver high-impact marketing activity without sacrificing quality or speed.
Requirements:
• 1–3 years of experience in developing demand within a high-tech B2B environment, with a preference for cybersecurity
• Bachelor’s Degree in Communications, Marketing, Business, or a related field
• "Hunter" Mentality: A passion for discovering new ways to creatively differentiate CrowdStrike to prospects who haven't yet joined the "Crowd."
• Technical Aptitude: Past experience working with Salesforce and lead generation tools to manage data and report results
• Vendor & Agency Experience: Ability to work with third-party providers for list services, conferences, and demand gen programs
• Courage & Initiative: The drive to take initiative in a fast-paced environment, address problems head-on, and continuously improve our NNL acquisition process.
Benefits:
• Market leader in compensation and equity awards
• Comprehensive physical and mental wellness programs
• Competitive vacation and holidays for recharge
• Paid parental and adoption leaves
• Professional development opportunities for all employees regardless of level or role
• Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
• Vibrant office culture with world class amenities
• Great Place to Work Certified™ across the globe
Apply tot his job
Apply To this Job