Facebook & Instagram Ads Strategist — Public Adjusting / Insurance Claims
Hello Everyone,
I run a public adjusting company. We help homeowners file and negotiate insurance claims — storm damage, water damage, fire, mold, that kind of thing. Most of our business comes from two situations: a homeowner just had damage and needs help now, or they got a lowball offer from their insurance company and realize they need someone in their corner.
I need someone who can build out our paid social advertising from the ground up. Facebook is the priority. Instagram secondary. TikTok is a maybe down the road, but not the focus right now.
I'm not looking for someone to post content or "manage our social media." I need someone who understands direct response advertising — someone who can set up campaigns that make the phone ring and fill out contact forms. Every lead goes into Go High Level (our CRM), so you need to be comfortable with that integration or at least know how to set it up properly.
The immediate need is a build-out. I want someone who can come in, do the strategic work, set up the campaigns, get them running and optimized, and deliver something clean enough that it could be handed off if needed. If things go well and it makes sense to keep working together, I'm open to that. But the first priority is getting the foundation right.
What "the build" actually means:
Audit what we have (if anything) and identify what's missing
Set up or fix our Facebook Business Manager, ad accounts, pixels, and conversion tracking
Build audiences (cold, warm, retargeting) that make sense for our market and service area
Write ad copy and create ad concepts that speak to homeowners dealing with property damage (you should understand the emotional state of someone whose roof just got ripped off — or someone who just got a $4,000 check from their insurance on a $30,000 claim)
Set up campaign structure, bidding, and budget allocation
Build or connect landing pages / lead forms that actually convert
Connect everything to Go High Level so leads flow in properly and we can track what's working
Launch, test, and optimize until we have campaigns producing leads at a cost that makes sense
Document everything so the next person can pick it up without calling you every week
I care about calls and form fills, not likes and engagement metrics.
If you've run ads for public adjusters, restoration companies, roofing companies, or any
insurance-related service business — say that. If you haven't but you've generated leads for other local service businesses and you understand urgency-based marketing, I'm open to hearing about it. But be specific.
Don't tell me you "generated 500 leads." Tell me what the cost per lead was, what the ad spend
was, what the close rate looked like, and what you did when the campaign stopped working.
Apply Now
Apply Now
I run a public adjusting company. We help homeowners file and negotiate insurance claims — storm damage, water damage, fire, mold, that kind of thing. Most of our business comes from two situations: a homeowner just had damage and needs help now, or they got a lowball offer from their insurance company and realize they need someone in their corner.
I need someone who can build out our paid social advertising from the ground up. Facebook is the priority. Instagram secondary. TikTok is a maybe down the road, but not the focus right now.
I'm not looking for someone to post content or "manage our social media." I need someone who understands direct response advertising — someone who can set up campaigns that make the phone ring and fill out contact forms. Every lead goes into Go High Level (our CRM), so you need to be comfortable with that integration or at least know how to set it up properly.
The immediate need is a build-out. I want someone who can come in, do the strategic work, set up the campaigns, get them running and optimized, and deliver something clean enough that it could be handed off if needed. If things go well and it makes sense to keep working together, I'm open to that. But the first priority is getting the foundation right.
What "the build" actually means:
Audit what we have (if anything) and identify what's missing
Set up or fix our Facebook Business Manager, ad accounts, pixels, and conversion tracking
Build audiences (cold, warm, retargeting) that make sense for our market and service area
Write ad copy and create ad concepts that speak to homeowners dealing with property damage (you should understand the emotional state of someone whose roof just got ripped off — or someone who just got a $4,000 check from their insurance on a $30,000 claim)
Set up campaign structure, bidding, and budget allocation
Build or connect landing pages / lead forms that actually convert
Connect everything to Go High Level so leads flow in properly and we can track what's working
Launch, test, and optimize until we have campaigns producing leads at a cost that makes sense
Document everything so the next person can pick it up without calling you every week
I care about calls and form fills, not likes and engagement metrics.
If you've run ads for public adjusters, restoration companies, roofing companies, or any
insurance-related service business — say that. If you haven't but you've generated leads for other local service businesses and you understand urgency-based marketing, I'm open to hearing about it. But be specific.
Don't tell me you "generated 500 leads." Tell me what the cost per lead was, what the ad spend
was, what the close rate looked like, and what you did when the campaign stopped working.
Apply Now
Apply Now