Facebook & Instagram Ads Expert Needed (Local Events / Ticket Sales – High ROI Focus)

Remote Full-time
We are looking for a highly experienced Facebook/Instagram ads specialist to manage and scale paid campaigns for a children’s live event (Princess Ball Experience) across multiple cities.

This is a 3-6 month engagement with a very clear goal:

drive ticket sales and maximize ROI.

We have upcoming events in April and May (as well as three more in the following months) and need to sell ~1,000+ tickets (~$40 each). We are prepared to spend ~$2,000-4,000 in ad budget and are targeting strong return on ad spend. That budget is for the April and May events, and then we would reassess additional media spend for the June, July and August events where we would be looking at selling another ~2,000 tickets between those three events. (same type of princess event, just in different cities)

Scope of Work:

Build and manage Meta (Facebook/Instagram) ad campaigns end-to-end

Set up proper campaign structure (cold traffic + retargeting)

Create and test multiple ad creatives (image + video)

Optimize campaigns daily/weekly based on performance

Implement audience targeting (local radius, parents, interests, etc.)

Set up and manage tracking

Scale winning ads and eliminate underperformers

Provide clear reporting on performance

Ideal Candidate:

Proven experience running ticketed event campaigns OR local consumer events

Strong understanding of conversion-focused campaigns (not just traffic)

Ability to write or guide high-converting ad copy

Experience with retargeting funnels and scaling campaigns quickly

Bonus: experience with family/kids events, entertainment, or local experiences

What We Are Looking For:

someone who can own this and drive results

someone who understands how to convert cold traffic into ticket buyers

someone who can move quickly and optimize in real time

Budget & Structure:

Ad spend: ~$2,000-4,000 (for the April and May events; additional for following events)

Freelancer compensation: open (fixed fee or performance-based preferred)

Potential for ongoing work if successful

Please include:

Examples of campaigns

Typical CPA / ROAS you achieved

Brief explanation of how you would approach this campaign

Any experience with event or ticket sales campaigns

We are looking to hire quickly and begin testing campaigns within the next few days.

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