Facebook Ads Specialist - Wellness Studio Student Acquisition - Contract to Hire
About Us: We're an established Denver yoga and wellness studio ready to scale our student base through paid advertising. We have strong organic retention and a proven membership model - now we need someone who can consistently bring qualified new students in the door and optimize for membership conversions. The Goal: Drive new student acquisitions through Facebook/Instagram ads with a focus on converting trial offers into paying monthly members. We're looking for profitable customer acquisition, not just cheap leads. Our target is 5-10 new members per week through a predictable, sustainable system. Your Responsibilities: Strategic Marketing Development Develop and execute Facebook/Instagram ad strategy focused on local student acquisition Create compelling offer positioning and messaging that resonates with our ideal clients (and repels tire kickers) Build a comprehensive "attraction system" combining paid ads with organic strategies Design conversion-optimized funnels (typically intro offer → membership conversion) Campaign Management & Optimization Set up and manage geo-targeted campaigns for the Denver metro area Create and test compelling ad creative and copy for wellness/yoga audience Implement tracking and attribution for online-to-offline conversions (ad click → studio visit → membership signup) A/B test audiences, creative, offers, and landing page variations Optimize campaigns for lifetime value, not just initial conversion Work toward achieving lead costs under $5-10 and strong conversion to membership Lead Management & Nurture Set up automated lead nurture systems via SMS, email, and calling Ensure no opportunity falls through the cracks with systematic follow-up Coordinate with our team to manage lead flow and studio capacity Track and optimize the complete journey from lead to paying member Reporting & Analysis Provide weekly performance reports with key metrics: CPL, CAC, ROAS, trial-to-member conversion rate Calculate true customer acquisition costs including lifetime value Identify opportunities for continuous improvement and scaling Ideal Candidate Has: 2+ years managing Facebook ads for local service businesses (fitness/wellness industry strongly preferred) Proven experience with location-based targeting and local lead generation Track record of achieving consistent lead generation (5-10+ new clients per week for similar businesses) Understanding of multi-step conversion funnels (trial offer → paid membership model) Experience tracking offline conversions and calculating true customer acquisition costs Strong copywriting skills for wellness-conscious audiences that highlights unique positioning Knowledge of Facebook Business Manager, Ads Manager, and analytics tools Experience setting up automated lead nurture and follow-up systems Portfolio showing actual campaign results with metrics Bonus Points For: Located in Denver or familiar with the Denver wellness market Experience with wellness studio booking/CRM systems (Mindbody, etc.) Google Ads experience for future expansion In-house creative skills (basic graphic design, video editing) Background in building comprehensive "flywheel" marketing systems that combine paid and organic Experience with SMS marketing and multi-channel lead nurture automation Understanding of consultative sales approaches and high-conversion sales processes To Apply: Please include: Examples of local business campaigns you've managed (fitness/wellness preferred) Specific metrics from a successful campaign: CPL, CAC, conversion rates, ROAS, and number of new clients generated weekly Your approach to testing and optimizing for membership conversions (not just leads) Experience with lead nurture automation and follow-up systems Case study showing how you've helped a similar business achieve predictable, consistent client acquisition Availability for a brief intro call Note: Studio name and additional details will be shared during our initial interview. Apply tot his job