Expert Brand Strategist for Spiritual Personal Brand (250K Audience, Low Engagement) - Contract to Hire
We are looking for a high-level brand strategist (expert only) to help us reposition and scale a growing spiritual personal brand with an existing audience—but low engagement and unclear direction.
This is NOT a beginner role. We are specifically looking for someone who has proven experience building or rebranding influential personal brands and can bring structure, clarity, and a growth strategy that actually converts.
---
### About Us
Our brand, Soulful Evolution, led by Allison Carmany, focuses on spirituality, personal growth, and helping people elevate their mindset and life.
We currently have:
- 250K+ YouTube Shorts subscribers
- 90K+ Instagram followers
- ~1,000 community members across platforms
However, most of our growth has been driven by paid traffic, and we are struggling with:
- Low organic engagement
- Lack of clear brand identity and positioning
- Inconsistent content strategy
- Minimal community activation
---
### The Problem We Need Solved
We don’t need more content.
We need:
- A clear brand identity and positioning
- Messaging that actually connects emotionally
- A content and growth strategy that builds real engagement
- Direction on how to turn our audience into a true community
---
### What We’re Looking For
You are someone who:
- Has worked with high-level personal brands, influencers, or coaches
- Has case studies or proven results
- Understands audience psychology, positioning, and storytelling
- Can audit what we’ve built and tell us what’s broken—and how to fix it
- Can create a clear roadmap for brand, content, and growth
Bonus if you have experience in:
- Spiritual / personal development brands
- Community building
- Monetization strategy
---
### Scope of Work
This may include:
- Full brand audit
- Repositioning strategy
- Messaging and content direction
- Audience targeting refinement
- Growth and engagement plan
We are open to this starting as a strategy/consulting project, with potential for ongoing work if it’s a strong fit.
---
### Important
Please do NOT apply if:
- You are a general social media manager
- You do not have proven results
- You cannot clearly explain your strategic thinking
---
### ✅ To Apply
Please include:
1. Examples of brands you’ve helped grow or reposition
2. What you believe is the biggest mistake most personal brands make
3. Your initial thoughts on why a large audience might not convert into engagement
---
We are serious about investing in the right person and are looking for someone who can help us build a brand that truly resonates and scales.
Apply Now
Apply Now
This is NOT a beginner role. We are specifically looking for someone who has proven experience building or rebranding influential personal brands and can bring structure, clarity, and a growth strategy that actually converts.
---
### About Us
Our brand, Soulful Evolution, led by Allison Carmany, focuses on spirituality, personal growth, and helping people elevate their mindset and life.
We currently have:
- 250K+ YouTube Shorts subscribers
- 90K+ Instagram followers
- ~1,000 community members across platforms
However, most of our growth has been driven by paid traffic, and we are struggling with:
- Low organic engagement
- Lack of clear brand identity and positioning
- Inconsistent content strategy
- Minimal community activation
---
### The Problem We Need Solved
We don’t need more content.
We need:
- A clear brand identity and positioning
- Messaging that actually connects emotionally
- A content and growth strategy that builds real engagement
- Direction on how to turn our audience into a true community
---
### What We’re Looking For
You are someone who:
- Has worked with high-level personal brands, influencers, or coaches
- Has case studies or proven results
- Understands audience psychology, positioning, and storytelling
- Can audit what we’ve built and tell us what’s broken—and how to fix it
- Can create a clear roadmap for brand, content, and growth
Bonus if you have experience in:
- Spiritual / personal development brands
- Community building
- Monetization strategy
---
### Scope of Work
This may include:
- Full brand audit
- Repositioning strategy
- Messaging and content direction
- Audience targeting refinement
- Growth and engagement plan
We are open to this starting as a strategy/consulting project, with potential for ongoing work if it’s a strong fit.
---
### Important
Please do NOT apply if:
- You are a general social media manager
- You do not have proven results
- You cannot clearly explain your strategic thinking
---
### ✅ To Apply
Please include:
1. Examples of brands you’ve helped grow or reposition
2. What you believe is the biggest mistake most personal brands make
3. Your initial thoughts on why a large audience might not convert into engagement
---
We are serious about investing in the right person and are looking for someone who can help us build a brand that truly resonates and scales.
Apply Now
Apply Now