Experienced Senior Marketing Analyst – Data-Driven Marketing Strategy and Analytics Expert

Introduction to Life360 Life360 is a pioneering technology company that has revolutionized the way people connect and protect the ones they love. Our mission is to keep people close to their loved ones, and we achieve this through our category-leading mobile app and Tile tracking devices. With a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch, we empower our members to protect the people, pets, and things they care about most. At Life360, we deliver peace of mind and enhance everyday family life with seamless coordination for all the moments that matter, big and small. About the Company Culture Life360 has more than 500 remote-first employees and is committed to creating a trusted work environment where everyone can bring their authentic self to work and make a positive difference. Our company's mission-driven culture is guided by our shared values, which include being a good person, being direct with respect, prioritizing members before metrics, and maintaining a high intensity and high impact approach to our work. We believe that different ideas, perspectives, and backgrounds create a stronger and more creative work environment that delivers better results. About the Data & Analytics Team The Data & Analytics team is a centralized team of data professionals that includes analytics, data engineering, and data science. As a Marketing Analyst, you will partner with Marketing leaders to leverage data, analytics, and insights to drive new marketing opportunities with Brand, Personas, and Lifecycle Marketing teams. You will contribute as a thought leader, establish domain expertise, and develop cross-functional relationships while collaborating to solve business problems with our data. Job Overview We are seeking an experienced Senior Marketing Analyst to join our team. The successful candidate will have a strong background in marketing analytics and experience working with large and complex data sets. You will drive the creation of key performance indicators, data collection techniques, reporting, and analyses that measure the performance of Growth Marketing and Lifecycle Marketing campaigns. You will also distill user insights and campaign analyses into cohesive narratives and presentations for presentation across the company. Key Responsibilities Drive the creation of key performance indicators, data collection techniques, reporting, and analyses that measure the performance of Growth Marketing and Lifecycle Marketing campaigns Distill user insights and campaign analyses into cohesive narratives and presentations for presentation across the company Advise marketing teams (mobile, web, online/offline advertising, brand, product development) as the knowledge "go-to" resource for marketing data Partner closely with the Data Engineering team to provide thought leadership and detailed requirements for data needs Utilize data visualization tools (e.g., Tableau, Power BI) to create interactive and user-friendly reports Develop/implement models to improve marketing measurement, attribution, and spend optimization Essential Qualifications 5+ years of experience as a Marketing Data Analyst with marketing and paid user acquisition data and analytics experience in consumer internet, mobile app, or digital product firm Demonstrated implementation and utilization of user tracking, click stream event platforms, and other paid audience analytics technologies (Amplitude, Google Analytics, Appsflyer) Strong hands-on data wrangling and reporting experience with large and complex data sets utilizing SQL, Python/R or equivalent using cloud data technologies like Redshift, Athena, and Snowflake Experience in delivering enterprise Data and Business Intelligence reporting (Quicksight, Tableau, Qlick, Looker, or equivalent) Experience gathering, distilling, and providing requirements to technical engineering and data teams Demonstrated project management and organizational skills Excellent verbal, presentation, and written communication skills Degree in Computer Science, Statistics, Informatics, Information Systems, or another quantitative field Preferred Qualifications Experience working with marketing automation platforms and CRM systems Knowledge of machine learning algorithms and statistical modeling techniques Experience with data visualization tools and techniques Strong understanding of marketing metrics and KPIs Experience working in a fast-paced, dynamic environment Career Growth Opportunities and Learning Benefits At Life360, we are committed to the growth and development of our employees. As a Senior Marketing Analyst, you will have the opportunity to work on complex and challenging projects, develop your skills and expertise, and contribute to the company's mission and vision. You will also have access to learning and development programs, including training and mentorship opportunities, to help you achieve your career goals. Work Environment and Company Culture Highlights Life360 is a remote-first company, which means that you will have the flexibility to work from anywhere in the US or Canada. We offer a range of benefits, including competitive pay, medical, dental, vision, life, and disability insurance plans, 401(k) plan with company matching program, and flexible PTO. We also offer a range of perks, including equipment, tools, and reimbursement support for a productive remote environment, and a free Life360 Platinum Membership for your preferred circle. Compensation, Perks, and Benefits The salary range for this position is $130,000 to $170,000 USD for candidates based in the US, and 138,000 to 165,000 CAD for candidates based in Canada. We offer a range of benefits, including medical, dental, vision, life, and disability insurance plans, 401(k) plan with company matching program, and flexible PTO. We also offer a range of perks, including equipment, tools, and reimbursement support for a productive remote environment, and a free Life360 Platinum Membership for your preferred circle. Conclusion If you are a motivated and experienced marketing analyst looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Senior Marketing Analyst at Life360, you will have the opportunity to work on complex and challenging projects, develop your skills and expertise, and contribute to the company's mission and vision. You will also have access to a range of benefits, including competitive pay, medical, dental, vision, life, and disability insurance plans, 401(k) plan with company matching program, and flexible PTO. Don't miss out on this opportunity to join a dynamic and growing company and take your career to the next level. Apply today! Apply for this job