Experienced Marketing Automation Manager for Amazon Flex Warehouse - Driving Customer-Centric Delivery Solutions

Join the Amazon Flex Team: Revolutionizing Customer Delivery Experiences At Amazon, we're on a mission to be the most Customer-centric company on earth. To achieve this, we're constantly innovating and improving our logistics and delivery services. As part of this effort, we're seeking a passionate and detail-oriented Marketing Automation Manager to join our Marketing Technology (MarTech) team within Amazon Flex. This role will play a crucial part in scaling our outbound marketing efforts and driving the success of our customer delivery experiences. About Amazon Flex and the MarTech Team Amazon Flex is a pioneering logistics program that crowdsources independent contractors, known as Delivery Partners, to coordinate deliveries to our customers. By leveraging the flexibility and entrepreneurial spirit of these partners, we're able to provide fast, accurate, and cost-effective delivery solutions that meet the evolving needs of our customers. The MarTech team is responsible for managing the platforms and systems that enable our marketing partners to take an integrated omni-channel approach to scaling our business and campaigns. As a Marketing Automation Manager within this team, you'll be a power user of our Marketing Automation Platform (Marketo) and will own email execution, as well as orchestrate personalized, multi-channel campaigns across email, push, and SMS. Key Responsibilities Implement, own, and manage Marketo instance and platform integrations : Ensure seamless integration with Marketo and other relevant platforms to drive marketing automation efforts. Own development, deployment, optimization : Develop and deploy marketing automation campaigns, and continually optimize them for improved performance. Create testing processes : Establish rigorous testing processes to ensure code quality and campaign effectiveness. Ensure successful configuration, implementation, and maintenance of marketing programs : Oversee the setup, execution, and ongoing maintenance of marketing programs within Marketo. Perform issue management : Identify and resolve issues related to marketing automation projects, providing timely and effective solutions. Build and optimize segmentation : Develop and refine segmentation strategies to support unique campaign needs and improve customer targeting. Create and maintain detailed documentation and SOPs : Develop and update operational processes, workflows, and training documents to ensure knowledge sharing and consistency. Create, implement, and maintain dashboards and reporting : Design and maintain dashboards to track key performance and success metrics, and assist with closed-loop reporting. Manage project timelines : Coordinate project schedules, ensuring timely execution of campaigns from design to distribution. Perform day-to-day system maintenance and configuration : Drive ongoing improvements and best practices in Marketo configuration and maintenance. Stay current with data privacy laws and ensure compliance : Remain up-to-date with relevant data privacy laws, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA, and partner with relevant channels to ensure compliance. Essential and Preferred Qualifications To succeed in this role, you'll need: A strong background in marketing automation, preferably within a fast-paced, customer-centric environment. Experience with Marketo or similar marketing automation platforms. Proficiency in HTML, CSS, and JavaScript, with the ability to develop and optimize email campaigns. Strong analytical and problem-solving skills, with the ability to interpret data and drive campaign optimization. Excellent project management skills, with the ability to coordinate multiple projects simultaneously. A detail-oriented and organized approach to work, with strong attention to accuracy and quality. Preferred qualifications include: Experience working within a marketing technology team, or a similar environment. Knowledge of data privacy laws and regulations, such as CAN-SPAM, CASL, and GDPR, CCPA/CPRA. Familiarity with Agile development methodologies and iterative campaign optimization. Skills and Competencies To excel in this role, you'll need to possess: Marketing automation expertise : A deep understanding of marketing automation principles, including campaign development, execution, and optimization. Technical skills : Proficiency in Marketo, HTML, CSS, JavaScript, and other relevant technologies. Analytical and problem-solving skills : The ability to analyze data, identify issues, and drive campaign optimization. Project management skills : Strong organizational and project management skills, with the ability to coordinate multiple projects simultaneously. Collaboration and communication skills : Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Career Growth Opportunities and Learning Benefits As a Marketing Automation Manager within Amazon Flex, you'll have the opportunity to: Develop and refine your marketing automation skills, staying up-to-date with the latest trends and best practices. Collaborate with cross-functional teams, including marketing, technology, and operations, to drive business growth and innovation. Participate in ongoing training and development programs, designed to help you grow professionally and personally. Contribute to the development of new marketing automation strategies and campaigns, driving customer engagement and business success. Work Environment and Company Culture At Amazon Flex, we're committed to creating a dynamic and inclusive work environment that fosters innovation, collaboration, and growth. Our company culture is built on a foundation of customer obsession, ownership, and a passion for delivering exceptional results. As a remote-friendly organization, we offer a flexible work model that combines remote work with time in our office. This allows you to balance your work and personal life, while still being part of a vibrant and connected team. Compensation, Perks, and Benefits We offer a competitive salary and benefits package, designed to attract and retain top talent. Our benefits include: A comprehensive compensation package, including salary, benefits, and bonuses. Opportunities for career growth and professional development. A dynamic and inclusive work environment, with a culture that values innovation, collaboration, and customer obsession. A range of perks and benefits, including flexible work arrangements, health and wellness programs, and employee recognition initiatives. Join Our Team: Apply Now! If you're a motivated and detail-oriented Marketing Automation Manager looking to drive customer-centric delivery solutions, we encourage you to apply for this exciting opportunity. With your skills and experience, you'll play a key role in shaping the future of Amazon Flex and delivering exceptional customer experiences. Ready to join us? The first step is easy. Click apply now and we'll be in touch soon! Apply for this job