Experienced Lead Director, Digital Product - Aetna Job Opportunities in Nebraska, NE, with a Focus on Martech, Advertising Operations, and Workfront Expertise
Join the Team: Lead Director, Digital Product at Aetna We are excited to announce an exceptional career opportunity for a highly skilled and experienced Lead Director, Digital Product to join our team at Aetna in Nebraska, NE. As a key member of our Martech organization, you will play a crucial role in driving operational excellence and innovation in advertising operations. If you have a passion for technology, marketing, and product development, we encourage you to apply for this challenging and rewarding position. About Aetna and Our Culture Aetna is a leading health insurance company dedicated to providing high-quality healthcare services to our customers. Our mission is to improve the health and well-being of our members and the communities we serve. We value diversity, inclusion, and innovation, and we are committed to creating a work environment that is engaging, challenging, and rewarding for our employees. Job Summary As a Lead Director, Digital Product at Aetna, you will be responsible for leading the development and execution of our digital product strategy, overseeing the product lifecycle from ideation to launch, and collaborating with cross-functional teams to drive innovation and growth. You will be a key member of our Martech organization, working closely with our advertising operations team to drive operational excellence and efficiency. Key Responsibilities: Develop and execute the overall digital product strategy, aligned with the company's business goals and customer needs. Oversee the end-to-end product development lifecycle, from ideation to launch, ensuring that products meet the highest quality requirements and are brought on time and within budget. Lead and manage a team of product managers and cross-functional groups to drive product innovation and successful product launches. Conduct market research, competitor analysis, and consumer feedback analysis to identify opportunities for product upgrades and improvements. Collaborate with various internal stakeholders, including technology teams, marketing teams, and business leaders, to align product development with broader business strategies. Ensure that digital products provide an exceptional customer experience and are user-friendly, intuitive, and accessible to all customers. Define key performance indicators (KPIs) and metrics to measure the success and impact of digital products and make data-driven decisions for continuous improvement. Ensure that digital products adhere to all relevant policies and compliance requirements within the healthcare industry. Requirements and Qualifications Essential Qualifications: Bachelor's degree or equivalent (HS degree + 3 years of relevant experience) required. 3 years of experience in developing, programming, improving, optimizing, and automating commercial enterprise strategies. 3 years of experience in growing, programming, enhancing, and optimizing an MRM platform, which incorporates at least 2+ years in Workfront. Advanced developer abilities on the Workfront platform. Strong project/program management, interpersonal, communication, influencing, documentation, and negotiation competencies. Preferred Qualifications: Non-prevent development experience with a focus on operational efficiencies and approach. Familiarity with advertising and marketing generation platforms in the advertising and marketing ops area. Advanced capability to decorate and feature an effect on at all degrees of the organization. Targeted on professional improvement and development. Superior talent with Microsoft Office, such as Visio, PowerPoint, and Excel. Enjoy figuring out and developing KPIs with reporting to democratize information. Certifications: Adobe Certified Expert – Adobe Workfront Center Developer, Adobe Certified Professional – Adobe Workfront Center Developer, Adobe Licensed Expert – Adobe Workfront Fusion. What We Offer As a valued member of our team, you will enjoy a competitive salary, comprehensive benefits package, and opportunities for professional growth and development. Our company culture is built on a foundation of respect, integrity, and innovation, and we are committed to creating a work environment that is engaging, challenging, and rewarding for our employees. Benefits and Perks: Competitive salary and bonus structure. Comprehensive health, dental, and vision benefits. Retirement savings plan with company match. Paid time off and holidays. Opportunities for professional growth and development. Flexible work arrangements, including remote work options. Why Join Our Team? We are seeking a highly skilled and experienced Lead Director, Digital Product to join our team at Aetna in Nebraska, NE. If you have a passion for technology, marketing, and product development, and are looking for a challenging and rewarding career opportunity, we encourage you to apply. Our company culture is built on a foundation of respect, integrity, and innovation, and we are committed to creating a work environment that is engaging, challenging, and rewarding for our employees. How to Apply If you are a motivated and experienced professional looking for a new challenge, we encourage you to apply for this exciting career opportunity. Please submit your resume and cover letter to [insert contact information]. We look forward to hearing from you! Take the next step in your career and apply now! Apply for this job