**Experienced Full Stack Data Analyst – Consumer Insights and Activation**

At arenaflex, we're on a mission to revolutionize the way we understand and engage with consumers. As a key member of our team, you'll play a vital role in driving our first-party (1PD) consumer data collection and activation strategies. If you're passionate about harnessing the power of data to create personalized experiences, we want to hear from you. **About arenaflex** arenaflex is a leading provider of innovative solutions for top brands, including Coca-Cola, Sprite, Fanta, and Powerade. Our portfolio boasts over 20 billion-dollar brands, and we're committed to helping our clients stay ahead of the curve in the ever-evolving world of consumer engagement. With a culture that values creativity, collaboration, and continuous learning, we're the perfect place for ambitious professionals to grow and thrive. **Job Summary** We're seeking an experienced Full Stack Data Analyst to join our team and drive our consumer insights and activation strategies. As a key member of our team, you'll be responsible for creating and executing comprehensive plans for gathering, maintaining, and utilizing first-party consumer data across our digital ecosystem. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other brand development groups, to enhance customer engagement, retention, and loyalty across various digital channels. **Key Responsibilities** * Develop and execute a comprehensive strategy for collecting, maintaining, and utilizing first-party consumer data across our digital ecosystem * Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable consumer information * Investigate potential opportunities for data enrichment through external sources to improve consumer profiles and segmentation * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance * Collaborate with cross-functional teams to align first-party consumer data collection and activation strategies with overall business objectives * Foster a collaborative environment that encourages information sharing and cross-functional collaboration * Work closely with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards * Develop and execute strong data governance cycles to obtain explicit consent from consumers for data collection and usage **Essential Qualifications** * Bachelor's degree in a relevant field (e.g., marketing, computer science, data analytics) * At least 8-12 years of experience in digital customer engagement or CRM leadership roles * Strong analytical and problem-solving skills, with the ability to translate business goals into actionable customer engagement strategies * Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders * Proven experience with marketing automation and CRM platforms, including Adobe Experience Manager and Adobe Analytics * Strong understanding of data analysis, customer segmentation, and targeting methodologies **Preferred Qualifications** * Master's degree in a relevant field (e.g., marketing, computer science, data analytics) * Experience with data visualization tools and techniques * Familiarity with cloud-based data storage and processing platforms (e.g., AWS, Google Cloud) * Certification in data analytics or marketing automation (e.g., Google Analytics, HubSpot) **Skills and Competencies** * Data-driven approach to customer engagement and retention * Strong analytical and problem-solving skills * Excellent communication and collaboration skills * Ability to work in a fast-paced, dynamic environment * Strong attention to detail and organizational skills * Ability to prioritize tasks and manage multiple projects simultaneously * Strong understanding of digital marketing principles and best practices **Career Growth Opportunities and Learning Benefits** At arenaflex, we're committed to helping our employees grow and develop their skills. As a Full Stack Data Analyst, you'll have access to: * Ongoing training and development opportunities in data analytics, marketing automation, and CRM platforms * Collaborative and dynamic work environment with opportunities for cross-functional collaboration and knowledge sharing * Flexible work arrangements, including remote work options and flexible hours * Competitive salary and benefits package, including health insurance, retirement savings plan, and paid time off * Opportunities for career advancement and professional growth within our organization **Work Environment and Company Culture** At arenaflex, we value creativity, collaboration, and continuous learning. Our culture is built on a foundation of: * Open communication and transparency * Collaborative and inclusive work environment * Emphasis on employee well-being and work-life balance * Commitment to diversity, equity, and inclusion * Recognition and reward for outstanding performance and contributions **Compensation, Perks, and Benefits** We offer a competitive salary and benefits package, including: * Competitive salary range: $80,000 - $110,000 per year * Comprehensive health insurance package, including medical, dental, and vision coverage * Retirement savings plan with company match * Paid time off, including vacation, sick leave, and holidays * Flexible work arrangements, including remote work options and flexible hours * Opportunities for career advancement and professional growth within our organization **How to Apply** If you're a motivated and experienced professional with a passion for data-driven customer engagement, we want to hear from you. Please submit your application, including your resume, cover letter, and any relevant supporting documents. We can't wait to hear from you! Apply for this job