**Experienced Director of Consumer Data Collection and Activation – Driving First-Party Buyer Insights and Digital Engagement**

Are you a seasoned professional with a passion for driving customer engagement and loyalty through data-driven insights? Do you have a knack for developing and executing comprehensive strategies that capture and utilize first-party buyer data to inform business decisions? If so, we invite you to join our dynamic team as the Director of Consumer Data Collection and Activation, where you will play a pivotal role in shaping the future of consumer engagement and loyalty for some of the world's most iconic brands. **About Us** At [Company Name], we are a leading provider of innovative solutions for consumer engagement and loyalty. Our portfolio boasts over 20 billion-dollar brands, including Coca-Cola, Sprite, Fanta, and Powerade, among others. We pride ourselves on our creative group culture, which fosters a spirit of innovation and collaboration that inspires our team members to push boundaries and drive growth. As a member of our team, you will have the opportunity to work with over 200+ brands around the world, developing and executing strategies that drive customer loyalty and engagement. **Job Summary** We are seeking an experienced Director of Consumer Data Collection and Activation to join our team. This is an individual contributor role responsible for driving first-party buyer data collection and activation strategies across digital channels. The ideal candidate will have a proven track record of developing and executing comprehensive data collection and activation strategies that drive customer engagement and loyalty. This role requires strong collaboration and communication skills, as well as the ability to work effectively with cross-functional teams to achieve business objectives. **Key Responsibilities** * Develop and execute comprehensive strategies for gathering, managing, and utilizing first-party buyer data across digital channels * Plan and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture valuable customer data * Investigate potential opportunities for data enrichment through external sources to improve customer profiles and segmentation * Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance * Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments * Collaborate with cross-functional teams to align first-party buyer data collection and activation strategies with overall business objectives * Foster a collaborative environment that encourages information sharing and cross-functional collaboration * Work with legal and compliance teams to ensure data collection practices comply with privacy regulations and industry standards * Execute robust consent management cycles to obtain explicit authorization from customers for data collection and use **Essential Qualifications** * Bachelor's degree in Marketing, Business, or related field * At least 8-12 years of experience in digital customer engagement or CRM leadership roles * Proven track record of developing and executing comprehensive data collection and activation strategies that drive customer engagement and loyalty * Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams * Vital mindset with the ability to translate business goals into meaningful customer engagement strategies * Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign **Preferred Qualifications** * Master's degree in Marketing, Business, or related field * Experience working with first-party buyer data and digital customer engagement platforms * Strong analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights * Experience with data visualization and reporting tools, such as Tableau or Power BI * Familiarity with cloud-based data management platforms, such as Amazon Web Services or Microsoft Azure **Skills and Competencies** * Data-driven customer engagement and loyalty strategies * First-party buyer data collection and activation * Digital customer journey mapping and optimization * Marketing automation and CRM platforms * Data analysis and interpretation * Cloud-based data management platforms * Strong communication and collaboration skills * Vital mindset and ability to translate business goals into meaningful customer engagement strategies **Career Growth Opportunities and Learning Benefits** As a member of our team, you will have access to a range of career growth opportunities and learning benefits, including: * Opportunities for professional development and growth within the company * Access to training and development programs, including online courses and workshops * Mentorship and coaching from experienced professionals * Collaborative and dynamic work environment that fosters innovation and creativity * Recognition and rewards for outstanding performance and contributions to the company **Work Environment and Company Culture** Our company culture is built on a foundation of innovation, collaboration, and customer-centricity. We pride ourselves on our creative and dynamic work environment, which inspires our team members to push boundaries and drive growth. As a member of our team, you will have the opportunity to work with some of the world's most iconic brands, developing and executing strategies that drive customer loyalty and engagement. **Compensation, Perks, and Benefits** We offer a competitive compensation package, including: * Salary range: $35-$40 per year * Benefits package, including health insurance, retirement plan, and paid time off * Opportunities for professional development and growth within the company * Collaborative and dynamic work environment that fosters innovation and creativity * Recognition and rewards for outstanding performance and contributions to the company **How to Apply** If you are a motivated and experienced professional with a passion for driving customer engagement and loyalty through data-driven insights, we invite you to apply for this exciting opportunity. Please submit your application, including your resume and a cover letter, to [Company Website]. We look forward to hearing from you! Apply for this job