**Experienced Associate Director, Customer and Product Insights – Driving Business Success through Data-Driven Decision Making**

At Verizon, we're on a mission to empower people to live, work, and play by connecting them to what brings them joy. As a leader in the telecommunications industry, we're committed to delivering innovative, customer-focused solutions that open up a world of possibilities. We're now seeking an experienced Associate Director, Customer and Product Insights to join our team and drive business success through data-driven decision making. **About the Role** As an Associate Director, Customer and Product Insights, you'll play a pivotal role in leading our customer and product research and insights function, supporting the Verizon Value portfolio of brands. You'll be responsible for driving business decisions that help us maintain a competitive edge by delivering best-in-class value propositions and experiences to our customers. Your expertise will be essential in defining and prioritizing the research roadmap, ensuring appropriate resource allocation, and delivering on planned initiatives. **Key Responsibilities** * Proactively work across brand and product team leaders to define and prioritize the research roadmap and ensure appropriate resource allocation, including people, budgets, and vendor partnerships to deliver on planned initiatives. * Manage, mentor, and coach direct reports who are focused on specific work streams to ensure world-class insights work and leverage learnings and best-practices across these work streams. * Lead by example and set a high bar for research rigor and insights storytelling. * Oversee key vendor partnerships to ensure the team leverages the highest quality research methods and analytical capabilities, and manage spend to forecast. * Work in close partnership with the Marketing Insights leads to build an integrated understanding of our customers, prospects, and market dynamics. * Forge relationships with adjacent insight, analytics, and intelligence teams across the Verizon organization to further elevate our total market understanding and identify opportunities for greater efficiencies in spend and operating models. * Speak on behalf of the customer across Verizon Value leadership forums, ensuring that crucial customer insights and pain points are elevated to key decision-makers and incorporated into short and long-term action planning. * Oversee and care for the performance and professional development of team members, providing regular feedback, coaching, and direction to ensure each team member is meeting their expectations to deliver impact and drive business objectives. * Promote and train teams to engage with business senior leadership as consumer champions. **What We're Looking For** * Bachelor's degree or four or more years of work experience. * Eight or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. * Experience in Marketing, Customer Experience, or User Experience research. * Experience designing research programs, both qualitative and quantitative, to address business needs; can articulate rationale. * Strong command of advanced quantitative methodologies (maxdiff, conjoint, segmentation, cluster analysis, Gabor Granger, etc.). * Experience with qualitative and/or user-centered design evaluative research methods (e.g., focus groups, in-depth interviews, diary studies, ethnography, etc.). * Experience synthesizing data from multiple sources and translating findings into actionable customer insights and recommendations. **Preferred Qualifications** * Four or more years of experience managing a team of three or more people. * Experience providing insights to inform value proposition development. * Experience leveraging secondary data, trends, and learnings to provide context for business scenarios. * Experience coaching and advising multiple team members, simultaneously, to push the strategic quality of their insights. * Ability to present insights in a compelling narrative and establish rapport with Senior Leadership as a Consumer Champion. * Marketing, CX, or UX research experience specifically in the consumer or business space. * Self-starter, able to identify stakeholders and build credibility for the team. * Demonstrated effective consultative skills. * Proven ability to work through ambiguity and effectively collaborate to problem-solve. * Strong business acumen and understanding of the telecom industry. * Extensive experience and genuine interest in consumer segment research. * High degree of comfort using influence and persuasion cross-functionally. * Experience operating in a fast-moving, rapidly evolving environment. * Experience contributing to a culture of innovation by finding new and better ways of doing things: identifying, creating, and employing innovative research and operational approaches. **What We Offer** * Competitive compensation package, including a salary range of $127,000.00 to $236,000.00 annually, based on a full-time schedule. * Hybrid work environment, with a defined work location that includes work from home and assigned office days (in-office days are Tuesday, Wednesday, and Thursday). * Comprehensive benefits package, including health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance. * Award-winning total rewards package, designed to help you move forward in your career and in areas of your life outside of Verizon. * Opportunity to work with a diverse and inclusive team, committed to celebrating our employees' differences and fostering a sense of belonging. **How to Apply** If you're a motivated and experienced professional with a passion for driving business success through data-driven decision making, we encourage you to apply for this exciting opportunity. Please submit your application today and join our team of innovators and leaders who are shaping the future of the telecommunications industry. Apply for this job