Events & Association Marketing Manager

HHAeXchange is the leading technology platform for home and community-based care. Founded in 2008, HHAeXchange was born out of an idea to create a fully comprehensive end-to-end homecare solution to help people who are aging or have disabilities thrive in their homes and communities. Our employees are passionate about transforming the healthcare space by building the only homecare ecosystem that fully connects patients, personal care providers, managed care organizations, and states.The Events & Association Marketing Manager is responsible for the development, management and execution of events & associations that support HHAeXchange’s brand, business, and communication objectives, including planning, creative development, execution, measurement, and coordination of events. reporting to the Director of Event Marketing, this position will work cross functionally with multiple internal departments, agencies, and senior-level leadership. This strategic position will manage every aspect of events, both internal and external, to ensure the full event experience is set up for success when it comes to preparation, execution, brand presence and post-event.This is a hybrid position based out of our Midtown Manhattan, Washington D.C. or Bloomington, MN office locations, with an on-site presence required two days per week to support team collaboration. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily with or without reasonable accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Essential Job Duties Provide a single point of accountability for the development, oversight, and execution of all events, which include trade/industry conferences, association events, networking events, user events, and moreBe the event expert in how to leverage events & associations to support our event strategyEstablish and manage the event calendar and project timelinesIdentify strategic and relevant events that align to event strategyOversee promotions with an emphasis on coordinated pre and post event activity as well as performance measurementBuild relationships and identify opportunities for marketing to leverage promotional opportunities and reach our targeted audiences with associationsPartner with marketing, sales and other stakeholders to lead the charge with any deliverables needed for association partnerDefine, lead and deliver the overall event experience, including:Develop an event brief which defines business and event objectives, target audience, executional components and metricsUnderstand messaging hierarchy and incorporate through end-to-end experienceDrive impactful visual graphics and booth layout/traffic flowLeverage event speaking opportunities and generate media inquiries to build brandLead cross-functional teams to effectively support and drive event successDevelop and execute project plansIdentify and mitigate issues/escalationsPartner with cross-functional stakeholders to ensure alignment regarding event strategy and deliveryManage the event agency/agencies on all creative/production, logistics planning, registration, housing, venue(s), event tools, event swag, event giveaways, etc.Develop rhythm of business, including internal communications and executive briefingsCo-establish key performance indicators and measurementOversee and manage event budgetsCreate pre and post event debriefs and manage event budget reconciliationBuild/manage event templates/processes; manage document sharing site Other Job Duties Other duties as assigned by supervisor or HHAeXchange leader. Travel Requirements. Travel 10-25%, including overnight travel Required Education, Experience, Certifications and Skills Bachelor’s degree in marketing, communications, business or a related fieldMinimum of 5+ years’ experience developing and executing eventsDemonstrated understanding of how to articulate a brand vision and message through eventsDemonstrated knowledge in the discipline of event marketing with fundamental understanding of how to maximize event ROI and leverage events to drive growth for the businessAbility to think critically and react quickly and calmly in high-pressure situationsAbility to work and adapt in a fast-paced environment and manage multiple projects/events at one timeDemonstrated ability to consistently meet deadlines within budgetStrong interpersonal skillsSelf-starter who can work independently while remaining a team playerAbility to confidently interact with executives and other senior levels of the organization to influence and gain support, input and approvalsDemonstrated ability to maintain a respectful and professional attitude towards all co-workers at all times, including periods of high stress Additional Information The base salary range for this US-based, full-time, and exempt position is $90,000-$105,000, not including variable compensation. An employee’s exact starting salary will be based on various factors including but not limited to experience, education, training, merit, location, and the ability to exemplify the HHAeXchange core values. This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.HHAeXchange is an equal-opportunity employer. The Company offers employment opportunities to all applicants and employees without regard to race, color, religion, national origin, sex, sexual orientation, gender identity or expression, age, disability, medical condition, marital status, veteran status, citizenship, genetic information, hairstyles, or any other status protected by local or federal law.

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