Events and Experiential Marketing Manager

Own and scale Raptive's comprehensive events strategy, managing both in-person and digital experiences that serve as key conversion drivers in the demand generation funnel. Build systematic, scalable processes for events. What you’ll be doing: Strategic Event Planning • Develop holistic annual event calendar aligned with demand generation goals and creator segments, prioritizing event participation based on pipeline impact and lead quality in partnership with Creator Growth (Sales) teams • Create scalable event playbooks for regional events, webinars, and sponsorships • Establish ROI measurement framework and attribution modeling for all event types • Design event journey mapping that integrates with broader nurture sequences Creator Advocacy & Community Building • Develop programs that turn top creators into pipeline-driving advocates through exclusive experiences and community-building initiatives • Design creator-led networking experiences that position Raptive creators as thought leaders while generating qualified prospects In-Person Event Execution • Plan and execute world-class, dedicated creator events in partnership with logistics team • Manage vendor relationships, venue selection, and logistics coordination • Explore partnership and sponsorship opportunities with existing conferences and events Webinar Program Management • Build and execute recurring webinar series by vertical and creator growth stage • Develop modular webinar approach informed by prospect engagement data • Coordinate with internal subject matter experts for programming development • Create systematic post-webinar nurture and conversion sequences Digital Event Innovation • Implement interactive elements (polls, Q&A, breakouts) to increase engagement • Develop hybrid event experiences that combine in-person and digital elements • Create "always-on" digital experiences that complement scheduled events • Experiment with new digital event formats and engagement tactics, with emphasis on strategic programming and engagement rather than logistics and hospitality management Scalable Systems & Best Practices • Codify event best practices into repeatable toolkits for scaling across regions and event types • Create systematic measurement frameworks that enable data-driven event investment decisions • Build template systems and processes that allow for consistent execution regardless of event size or location Success Metrics • Event attendance rates and engagement scores • Event-to-application conversion rates • Pipeline attribution from events (direct and influenced) • Webinar completion rates and post-event engagement • Cost per acquisition through events channel The skills and experience you bring to the job: • 4-6 years in events marketing, preferably in B2B or creator economy • Experience managing both in-person and digital event programs • Proven track record of scaling event programs and measuring ROI • Strong project management and vendor management skills • Experience with webinar platforms and event technology stack • Background in performance marketing or demand generation preferred About Raptive Raptive is a new kind of media company built for creators and home to one of the largest and most diverse audiences on the internet. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. We stand for the future of a diverse, open internet powered by the creativity and entrepreneurship of the independent creators and publishers it serves. To date, Raptive has paid over $2.5 billion to thousands of independent creators. Join us in creating a more equitable and inclusive future for media. Raptive was recognized as a Fortune 100 Best Places To Work for 2024-2025. The base salary range for this position is $60,000-$100,000. The range provided is Raptive’s reasonable estimate of the annualized base compensation for this role. The actual amount may be higher or lower, based on non-discriminatory factors such as experience, geographic location, knowledge, skills and abilities. This role is eligible for additional incentive compensation that isn’t included in the posted range. For more information, visit www.Raptive.com or follow us on LinkedIn or Instagram. Raptive is committed to diversity, equity, and inclusion. We believe we are most impactful when people with a wide range of backgrounds, experiences, and identities come together with a common purpose. We encourage candidates from all backgrounds to apply. Raptive is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please reach out to a member of our recruiting team. Apply tot his job