Email Newsletter Designer & Manager - Virginia Law Firm
• *The Work:** We're a Virginia workers' compensation and injury law firm looking for someone to create and manage a visually appealing email newsletter for our contact list. We have an existing MailChimp account and contact database—we need someone to design templates, write/edit content, and execute sends. • *Responsibilities:** - Design a branded, professional email template that stands out in crowded inboxes - Create visually engaging newsletter layouts (not walls of text) - Incorporate legal content provided by attorney and supplement with additional content (firm news, seasonal tips, curated resources, CTAs) - Write supporting copy, headlines, and section intros as needed - Manage send schedule and execution in MailChimp - Segment lists and optimize for open rates and engagement - A/B test subject lines, layouts, and send times - Provide monthly reporting on open rates, click-through rates, and engagement trends • *Content Structure:** - Attorney provides: Core legal content, case results, substantive updates - You provide: Supporting copy, section formatting, curated content, seasonal/timely additions, visual presentation • *What We're Looking For:** - Clean, modern design sensibility—professional but not sterile - Mobile-first thinking (most recipients will read on phones) - Understanding of email best practices (deliverability, preview text, CTA placement) - Ability to distill legal topics into scannable, engaging content - Experience with MailChimp specifically • *Newsletter Vision:** - Frequency: Monthly or bi-weekly - Content mix: Case results, legal tips, firm updates, seasonal safety content, calls to action - Tone: Authoritative but approachable—we help real people, not corporations - Design: Visual hierarchy, clean typography, strategic use of images/graphics, easy-to-scan sections • *Requirements:** - Portfolio showing email designs you've created (not just templates you've used) - Experience with MailChimp (template building, automation, analytics) - Strong design eye and attention to detail - Reliable turnaround and communication - Bonus: Experience with law firms or professional services • *Deliverables:** - Initial branded template design (with revisions) - Ongoing newsletter creation and sends - Monthly performance reporting • *Compensation:** Open to per-newsletter pricing or monthly retainer. Discuss based on scope and frequency. • *To Apply:** - 3-5 examples of email newsletters you've designed (show us visual range) - Your experience with MailChimp - Your rate structure (per-send vs. retainer) - Typical turnaround time from content to send Apply tot his job