Email Marketing Specialist, Wyzant & TPT

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking an email marketing specialist for its two marketplace brands: TPT and Wyzant. As a part of a small Email Marketing team, you will play a direct role in building our email marketing program and engaging our customers and prospective base of customers—which includes educators, students, parents, and administrators—at all stages of their lifecycle. You will partner with content and creative teams, marketing managers, and business stakeholders to take emails from concept to delivery. You will be responsible for building emails in Salesforce Marketing Cloud. Using email best practices and implementing A/B testing, you will optimize response and conversions while striving to create the best possible user experience. This role is a key part of our email team, and your day-to-day will focus on email production and reporting, with room to grow as the program develops. The ideal candidate is creative, proactive, organized, a strong communicator, and passionate about IXL’s mission to impact education.This is a full-time remote position for candidates in the United States. WHAT YOU'LL BE DOINGDevelop, manage, and launch dynamic end-to-end email marketing campaignsManage design requests, feedback and timelinesConduct thorough QA of all message elements, including personalized content and mobile device rendering, to ensure the success of email execution Work seamlessly in partnership with the content, design, engineering, and product teamsPerformance analysis: Continuously optimize email campaigns through testing, measuring impact, and iterating for improved results in alignment with organizational goalsPerform list segmentation, audience filtering, list validation; monitor deliverabilityTechnical oversight: Collaborate with IT and ESPs to maintain and optimize email infrastructure, troubleshoot technical issues, and implement enhancementsIdentify, initiate, and develop complex email system-related improvements and efficiencies. Work independently and take initiative to question thingsKeep up-to-date on industry trends, emerging technologies, and best practices in email marketingHelp build and maintain email documentation (data dictionaries, standard operating procedures, etc.)WHAT WE'RE LOOKING FORBA/BS degree required2+ years of email marketing experience1+ year working in Salesforce Marketing Cloud, building emails, templates, dynamic fields, and automated journeys1+ year working with customer engagement platforms (ex: Customer.io, Klaviyo, Braze, HubSpot, etc.)Proficient with HTML/CSSProficient with email QA, audience segmentation, list management, and email deliverabilityNot required, but preferred: A basic understanding of AMPscript and/or Liquid template languageExperience planning, executing, and analyzing A/B and multivariate testingExceptional project management skills, extremely detail-oriented, and ability to multitaskStrong project management skills with some experience using project management tools (ex: Jira, Airtable, etc.)Excellent problem-solving skills: able to anticipate obstacles and identify opportunitiesSolid interpersonal skills: You are a team player with effective written and verbal communication skills, and can work cross-functionally with stakeholdersCan identify and develop email system-related improvements and efficienciesUnderstands email marketing best practicesABOUT IXL LEARNINGIXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:1 in 4 students in the United States uses IXL.comRosetta Stone provides an immersive learning experience for 25 languagesWyzant is the nation's largest community of tutors, covering 300+ subjectsTeachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resourcesOur mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an Equal Opportunity Employer.Originally posted on Himalayas

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