Email Marketing Specialist-Hush Puppies-REMOTE in Columbus, OH

Email Marketing Specialist-Hush Puppies-REMOTE - Designer Brands - Columbus, OH - work from home job Company: Designer Brands Job description: EMAIL MARKETING SPECIALIST Hush Puppies General Summary: The Email Specialist is responsible for driving email and SMS initiatives. This position is responsible for assisting with campaign management and execution, calendar and asset planning, list integrity, growth, and segmentation, deliverability health, A/B testing and personalization. This role is responsible for supporting all aspects of email and SMS channels with a goal of driving conversion, loyalty, retention, engagement and revenue. The Specialist should have a passion for crafting user journeys, an interest in analytics, and a desire to build innovative marketing campaigns that drive engagement and growth. Reports to: Email Manager Essential Duties and Responsibilities: • Support the development of email and SMS messaging taking inputs from ecommerce, merch and brand marketing. • Execute email production from end to end including development, QA, deployment. • Ideate and participate in email marketing planning, strategy, and timelines. • Support SMS strategy and manage end-to-end production • Communicate with other departments to manage the email submission process and SMS campaigns. • Create and segment custom lists for email deployment • Track and analyze campaign metrics to produce ongoing analytical reports and as needed • Coordinate with the digital marketing team to maintain the email marketing calendar and ensure email communications are delivered as planned • Create test & learn agendas focused towards improving clicks, conversion & demand. • Establish best practices and coordinate appropriately with other digital/marketing partners. • Execute efforts related to segmentation, communication, and execution across email, SMS and direct mail • Responsible for contributing to monthly digital hindsight’s including key insights on wins and opportunities; ensure information is shared out to appropriate partners to impact future strategy • Participate and support the Manager and Director to build roadmaps and test plans leveraging best practices. • Drive innovative thinking pertaining to new technology and initiatives and retail environment trends. • Build best practices and playbooks in partnership with segmentation team to ensure consistent processes are built across entire digital team. • Liaison with external vendors in a professional and timely manner • Communicate status of all emails/SMS to key partners • Support team with ad-hoc requests as needed • Serve as subject matter expert for email campaigns and make connections across teams to ensure learning’s are being applied across the team. Required Skills and Competencies: In addition to the DBI Core Competencies listed below, indicate the key knowledge and skills required to successfully perform the job. Examples may include physical, technical, managerial and problem-solving knowledge and skills.. Required Skills: • Previous involvement with managing customer-driven experiences, strategies, and programs from concept through implementation and optimization • Ability to thrive in a fast-paced environment with changing business needs • High degree of initiative, personal responsibility, and ownership • Passion for email marketing and all things “customer” • High degree of initiative, personal responsibility, and ownership • Detail-oriented with strong organizational and project management skills • Superior process management skills with proven ability to identify and proactively solve problems • Excellent verbal and written communication skills with the ability to work effectively and collaborate with cross-functional partners • Foundational understand of key metrics, financial analysis, ROI, etc. • Ability to balance the needs of the business, cross-functional objectives and customer needs Competencies SETTING GOALS – Creates and follow effective plans. Anticipates risks, creates contingency plans. Aligns plans with goals. Allocates adequate resources. Accepts and supports change. Willing to take risks and suggests new ideas, approaches. Takes initiative. Seeks out learning activities. WORKING WITH OTHERS – Clearly articulates own, other’s goals. Promotes a team atmosphere by demonstrating humility and respect. Builds effective relationships, relates well to others. Delivers and responds to feedback in a constructive manner. Considers multiple perspectives. Handles conflict, pressure, uncertainty and adapts independently. Meets commitments. Dedicated to working with business partners on their expectations. GETTING RESULTS – Personally accountable for work performance targets and achieving results. Prioritizes well. Anticipates and handles obstacles effectively. Makes good, timely decisions. Can simply and process complex problems. Understands underlying issues and addresses root causes. Meets deadlines, works until finished. Qualifications Experience: Indicate the minimum level of work experience that an incumbent is required to have to successfully perform the job after a normal learning curve. Preferred Qualifications: Indicate any preferred education, work experience, skill, knowledge or ability that would be beneficial to the position but is not required. Leave blank if none. Education: Indicate the minimum amount of education required to perform the job. Minimum Experience: • 2+ years experience in marketing or relevant business experience • Excellent organizational skills, attention to detail, ability to multitask, manage deadlines and prioritize projects • Strong partnership and collaboration with teams including Analytics, Merchandising, Site, Product, Creative and ESP • Understanding of industry benchmarks and desire to stay on top of the latest email/SMS marketing trends • Proven communication and problem-solving skills Preferred Qualifications: • Hands on campaign creation and experience building out advanced segmentation, triggered email campaigns and personalized touchpoints • In-depth, hands-on ESP experience (i.e. Responsys, Klaviyo, Salesforce, SailThru etc.) Expected salary: Location: Columbus, OH Job date: Thu, 21 Sep 2023 22:31:22 GMT Apply for the job now! Apply tot his job