Email Marketing Specialist

About us: At Remote Talent LATAM, we connect top Latin American talent with leading U.S. marketing agencies. We guide businesses and candidates through every step of the hiring process, ensuring the perfect match in skills, culture, and goals. While we’re not direct employers, we act as a trusted partner, bridging the gap between exceptional talent and growing opportunities Our Client: Our client is a full-service digital marketing agency that helps businesses grow through branding, digital marketing, and technology solutions. Their services include SEO, PPC, social media marketing, email campaigns, LinkedIn prospecting, and eCommerce marketing. They also offer website development on WordPress and Shopify, graphic design, and reputation management. Additionally, Our client specializes in marketing automation, Salesforce and Pardot implementation, and technology consulting. What you will do: We’re looking for a data-driven, creative Email Marketing Specialist to join our client's team. This role is perfect for someone who excels at writing compelling email copy, working with different ESP email builders, and getting the best performance out of each email list. You will play a key role in building and executing nurture sequences: from single-touch emails to complex branched automations. You should be equally comfortable with marketing strategy, technical implementation, and analytics. Responsibilities: Email Marketing Management Develop and manage multi-step automated email sequences, including branched logic and behavioral triggers. Execute A/B tests on subject lines, content, CTAs, and send times to drive continuous improvement. Leverage segmentation, personalization, and dynamic content to increase engagement and relevance. Performance Optimization Monitor and optimize key performance metrics, including open rate, click-through rate (CTR), conversion rate, and unsubscribe rate. Maintain clean and accurate email lists, ensuring deliverability best practices are consistently applied. Content Creation & Quality Assurance Write persuasive, on-brand copy for both B2B and B2C campaigns. Ensure compliance with email marketing regulations and best practices; proactively fix or flag potential issues. Build and QA responsive emails that render correctly across all major devices and clients. Reporting & Analysis Prepare and present detailed performance reports with actionable insights. Stay up to date with industry trends, tools, and best practices to enhance campaign effectiveness. Requirements 3–6 years of hands-on experience in email marketing, including marketing automation (nurture, onboarding, win-back, etc.) and campaign management in a variety of ESPs and CRMs (e.g., HubSpot, Salesforce, Marketing Cloud, Klaviyo, etc.) Strong copywriting and editing skills with a focus on engagement and clarity Advanced knowledge of email deliverability best practices Analytical mindset with comfort using dashboards and KPIs to drive strategy Familiarity with email compliance (CAN-SPAM, GDPR, etc.) Working knowledge of HTML and responsive email design best practices A/B testing experience with a focus on improving open rates, click-through rates, and conversions Ability to work independently, meet deadlines, and manage multiple brands at once Upper-intermediate English proficiency. Preferred Qualifications (Nice-to-Have) B2B and/or SaaS experience Salesforce Marketing Cloud or MCAE certification Ability to build dashboards to track channel performance (e.g., Looker Studio) Basic WordPress knowledge Marketing agency experience Benefits Full-Time Position M-F from 9:00am to 5:00pm Eastern Time Location: 100% remote for candidates based in LATAM. Contract: Independent Contractor PTO: 10 Days Yearly This position is open to candidates who are both based and residing in Latin American (LATAM) countries, such as Argentina, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay, and Venezuela. Applicants based outside LATAM, including those in the United States or other regions, will not be considered. Resumes must be submitted in English, and applications that do not meet these criteria will be automatically rejected. About the company Remote Talent LatAm connects skilled marketing professionals from Latin America with top U.S. marketing agencies. We specialize in building elite remote teams, providing exceptional talent that drives sustainable growth for agencies. Our mission is to empower LatAm professionals by unlocking remote job opportunities that match their expertise and career aspirations. With a streamlined hiring process and a focus on cultural alignment, we ensure our candidates thrive in remote work environments while delivering outstanding results for their employers. Join a network that values your talent, supports your career growth, and connects you with agencies seeking the best in marketing expertise. Remote Talent LatAm is your gateway to impactful remote marketing roles in the U.S. Start your journey with us today!