E-commerce SEO Specialist Needed for Shopify Intimate Wellness Brand (UK)

We are looking for an experienced e-commerce SEO specialist to help grow organic traffic and revenue for our Shopify store, Fable & Femme.

Fable & Femme is a UK-based online boutique focused on luxury intimate wellness products for women. We stock premium brands including Dame, LELO, Satisfyer, Aia*, and others.

Our goal is to build strong organic visibility in Google through high-quality on-site SEO, technical improvements, and keyword-driven content strategy.

This role is focused purely on e-commerce SEO. We are not looking for local SEO services.

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Scope of Work

We are looking for help with:

• Shopify SEO optimisation

• Keyword research for product and collection pages

• On-page SEO improvements (titles, meta descriptions, headers, internal linking)

• Technical SEO improvements for Shopify

• Product page optimisation

• Collection page optimisation

• SEO content strategy (guides, blog posts, buying guides)

• Structured data / schema where appropriate

• Improving rankings for commercial product keywords

• Competitor analysis

• SEO recommendations we can implement internally

We already produce a lot of our own content, so we are particularly interested in someone who can guide strategy and optimisation, not just write generic articles.

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What We Are NOT Looking For

• Local SEO

• Google Business Profile optimisation

• Citation building

• Link spam or low-quality backlinks

• Agencies that outsource everything

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Our Current Setup

• Shopify store

• Google Search Console connected

• Google Analytics / GA4

• Product catalogue with 100+ SKUs

• Growing blog / guides section

We are already doing some SEO work internally but want a specialist to help us do it properly and scale it.

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Ideal Candidate

You should have:

• Proven experience with Shopify SEO

• Experience with e-commerce product SEO

• Experience working with consumer product brands

• Strong understanding of technical SEO

• Ability to identify quick wins and long-term strategy

Experience working in intimate wellness, beauty, health, or lifestyle brands is a bonus but not required.

We are ideally looking for someone to work with long term if the results are good.

We care more about quality and expertise than cheap SEO packages.

Looking forward to hearing from you.

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