E-commerce Content & Social Media Manager for a...

This a Full Remote job, the offer is available from: California (USA), Indiana (USA) Shopify Product Content (Images + Listings) • Edit raw supplier/product photos to match Kumohana’s brand guidelines (clean, minimal, warm-neutral, true-to-product) • Create Shopify-ready image sets per product: • Clean background “product-only” images • In-use lifestyle images (when available) • Cropped versions for Pinterest and Instagram formats • Write and optimize: • SEO-friendly product titles • Benefit-driven product descriptions (features, specs, care, use-cases) • Tags, collections, and basic on-page SEO fields • Maintain consistency across all product pages and collections Social Media Management (Instagram, Threads, Pinterest) • Create a weekly content plan and publish consistently (posts, reels, stories, pins) • Turn Shopify product information into social content: • Hands-only product demos • Japandi-style styling setups • Carousel posts highlighting features and benefits • Create Pinterest pins linking to product pages, blog posts, and collections • Manage community engagement: • Respond to comments and DMs • Engage with relevant accounts and communities • Maintain consistent brand voice and aesthetic across platforms Paid Social Ads (Traffic + Conversion) • Set up and manage paid ads (Meta and Pinterest as priority platforms when applicable) • Run structured testing and iteration: • Creative testing • Audience testing • Retargeting (site visitors and engaged users) • Manage budget pacing and maintain campaign hygiene (UTMs, naming conventions, tracking checks) Analytics & Reporting (Must-Have) • Track and report data across: • Shopify: traffic, conversion rate, AOV, revenue by channel, best-performing products • Social: follower growth, engagement rate, top-performing posts and pins • Ads: spend, ROAS (if sufficient volume), CPA, CTR, conversion rate, audience insights Reporting Cadence • Weekly: 1-page performance snapshot + next week’s priorities • Monthly: deeper performance review (what worked, what didn’t, what to test next) This offer from "Virtual Coworker" has been enriched by Jobgether.com and got a 77% flex score.

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