Director, Publishing & Marketing – Games Division
Job Description:
• Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy.
• Design tailored GTM strategies that support a variety of monetization approaches.
• Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities.
• Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies.
• Lead User Acquisition (UA) and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles.
• Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to achieve the same.
• Serve as the "Voice of the Player" on the studio's Greenlight Committee. Participate on the greenlight committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments.
• Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that resonate with our target audiences.
• Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats.
• Lead, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking.
• Empower your team to manage their domains effectively while providing them with clear strategic direction and removing blockers.
• Maintain Mob's brand identity: ensure our marketing, PR, and creator/influencer relations remain authentic and player-first.
Requirements:
• 10+ years of progressive consumer marketing experience with a solid track record of managing direct reports, contractors, and external vendors and partners.
• Game Industry Publishing Expertise: Must have a proven track record of shipping premiere games as a marketing leader. Deep understanding of both Premium and Live-Ops marketing lifecycles.
• Audience Growth: Demonstrated success in identifying and building player bases in new audiences for both existing and new IP.
• Data-Driven Marketer: Advanced knowledge of marketing analytics and campaign tracking, ability to take complex datasets and distill them into actionable insights and recommendations.
• Cross-Functional Effectiveness: Exceptional ability to build consensus, influence without steamrolling, and partner effectively with highly creative and independent development teams.
• Team Leadership: Proven experience managing, mentoring, and restructuring marketing teams, with a passion for developing talent.
Benefits:
• Equal opportunity employer
• Devise and execute comprehensive publishing strategies for all Mob titles, encompassing branding, publishing timelines, distribution platform negotiation, storefront optimization, and lifecycle pricing strategy.
• Design tailored GTM strategies that support a variety of monetization approaches.
• Own platform and partner relations (Steam, PlayStation, Nintendo, Apple, etc.) to secure featuring, marketing support, and strategic distribution opportunities.
• Pioneer marketing approaches for new monetization models, working closely with Product and Game Design to align player acquisition strategies with in-game economies.
• Lead User Acquisition (UA) and performance marketing. Establish and manage target CPIs, ROAS, and LTV models to efficiently scale players for upcoming titles.
• Architect and optimize global advertising budgets across social, search, display, and influencer channels, ensuring maximum ROI on marketing spend, or manage our external agency partners to achieve the same.
• Serve as the "Voice of the Player" on the studio's Greenlight Committee. Participate on the greenlight committee to evaluate new game pitches, providing business cases, sales forecasts, and marketability assessments.
• Collaborate deeply with Creative, Production, and Data/Analytics to ensure feature sets and content updates contain highly marketable "hooks" that resonate with our target audiences.
• Work closely with the Licensing & Transmedia teams to ensure game marketing campaigns synergize with film, TV, and merchandising beats.
• Lead, mentor, and grow the existing marketing team. Foster a culture of high accountability, data-driven decision-making, and creative risk-taking.
• Empower your team to manage their domains effectively while providing them with clear strategic direction and removing blockers.
• Maintain Mob's brand identity: ensure our marketing, PR, and creator/influencer relations remain authentic and player-first.
Requirements:
• 10+ years of progressive consumer marketing experience with a solid track record of managing direct reports, contractors, and external vendors and partners.
• Game Industry Publishing Expertise: Must have a proven track record of shipping premiere games as a marketing leader. Deep understanding of both Premium and Live-Ops marketing lifecycles.
• Audience Growth: Demonstrated success in identifying and building player bases in new audiences for both existing and new IP.
• Data-Driven Marketer: Advanced knowledge of marketing analytics and campaign tracking, ability to take complex datasets and distill them into actionable insights and recommendations.
• Cross-Functional Effectiveness: Exceptional ability to build consensus, influence without steamrolling, and partner effectively with highly creative and independent development teams.
• Team Leadership: Proven experience managing, mentoring, and restructuring marketing teams, with a passion for developing talent.
Benefits:
• Equal opportunity employer