Director, Product Marketing - Security
At OneSpan, we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.At OneSpan, we empower critical infrastructure organizations to thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the worldâs top 100 banks, we help global enterprises enrich customer experiences, mitigate emerging threats, and prepare for the digital future. As a senior leader on our marketing team, your work will shape how millions of people securely interact with the world around them. What you do here truly matters.
As our Director of Product Marketing, you will lead the strategy, team, and crossâfunctional execution that brings OneSpanâs cybersecurity solutionsâparticularly multifactor authentication and mobile app protectionâto market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.
Key Responsibilities:
Strategic Leadership & Team Development
Lead, mentor, and grow a highâperforming product marketing team, fostering a culture of excellence, accountability, and innovation.
Define the longâterm product marketing vision aligned to company strategy, market trends, and customer needs.
Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.
Establish scalable processes, templates, and governance for consistency and speed.
GoâtoâMarket & Product Launch
Own the launch strategy and execution for new products , major releases, and market expansions.
Drive crossâfunctional alignment across product, sales, demand generation, corporate communications, and partner teams.
Assess and size market opportunities to guide prioritization and growth strategies.
Market & Buyer Intelligence
Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.
Oversee development of useâcase frameworks that guide product innovation and integration strategies.
Build a competitive program: battle cards, âwhy we win/lose,â field intel loops, pricing/packaging comparisons.
Positioning, Messaging & Value Narrative
Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.
Ensure message consistency across all channels, regions, and customer touch points.
Content Strategy & Sales Enablement
Oversee development of highâimpact content including solution narratives, website content, videos, datasheets, and thoughtâleadership assets.
Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.
Partner with Sales Leadership and Enablement on training, certification, and play adoption.
Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.
ExecutiveâLevel Evangelism
Serve as a senior spokesperson for OneSpanâs cybersecurity portfolio across customers, analysts, partners, and media.
Champion our vision internally to drive alignment, excitement, and clarity across the organization.
Minimum Requirements
10+ years of B2B product marketing or product management experience, with at least 3+ years leading teams.
Deep expertise in multi-factor authentication, mobile security, or fraud prevention.
Experience in financial services (banking, insurance, fintech) strongly preferred.
Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.
Proven success leading GTM strategy for technical products in highâgrowth or enterprise environments.
Strong executive presence and comfort presenting to Câsuite, analysts, and large audiences.
Demonstrated ability to manage multiple initiatives in a fastâpaced environment.
Bachelorâs degree in business, technology, or related field.
Preferred Requirements
Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).
Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.
#LI-Remote#LI-HW1
Apply Now
As our Director of Product Marketing, you will lead the strategy, team, and crossâfunctional execution that brings OneSpanâs cybersecurity solutionsâparticularly multifactor authentication and mobile app protectionâto market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.
Key Responsibilities:
Strategic Leadership & Team Development
Lead, mentor, and grow a highâperforming product marketing team, fostering a culture of excellence, accountability, and innovation.
Define the longâterm product marketing vision aligned to company strategy, market trends, and customer needs.
Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.
Establish scalable processes, templates, and governance for consistency and speed.
GoâtoâMarket & Product Launch
Own the launch strategy and execution for new products , major releases, and market expansions.
Drive crossâfunctional alignment across product, sales, demand generation, corporate communications, and partner teams.
Assess and size market opportunities to guide prioritization and growth strategies.
Market & Buyer Intelligence
Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.
Oversee development of useâcase frameworks that guide product innovation and integration strategies.
Build a competitive program: battle cards, âwhy we win/lose,â field intel loops, pricing/packaging comparisons.
Positioning, Messaging & Value Narrative
Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.
Ensure message consistency across all channels, regions, and customer touch points.
Content Strategy & Sales Enablement
Oversee development of highâimpact content including solution narratives, website content, videos, datasheets, and thoughtâleadership assets.
Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.
Partner with Sales Leadership and Enablement on training, certification, and play adoption.
Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.
ExecutiveâLevel Evangelism
Serve as a senior spokesperson for OneSpanâs cybersecurity portfolio across customers, analysts, partners, and media.
Champion our vision internally to drive alignment, excitement, and clarity across the organization.
Minimum Requirements
10+ years of B2B product marketing or product management experience, with at least 3+ years leading teams.
Deep expertise in multi-factor authentication, mobile security, or fraud prevention.
Experience in financial services (banking, insurance, fintech) strongly preferred.
Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.
Proven success leading GTM strategy for technical products in highâgrowth or enterprise environments.
Strong executive presence and comfort presenting to Câsuite, analysts, and large audiences.
Demonstrated ability to manage multiple initiatives in a fastâpaced environment.
Bachelorâs degree in business, technology, or related field.
Preferred Requirements
Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).
Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.
#LI-Remote#LI-HW1
Apply Now