Director Product Marketing - F2P & Innovation
At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together? Job Overview
PrizePicks is building the next generation of fan-first sports gaming experiencesâand that means going beyond traditional real money games. We're expanding into free-to-play formats, community-driven features, and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth.
As Director Product Marketing, Free-to-Play & Innovation, youâll take the lead on bringing our most experimental and strategic product offerings to life. From launching cultural prediction games to other innovative formats, this is a high-impact role at the forefront of our platformâs evolution.
You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at PrizePicks reaches and resonates with players.
What youâll do:
Own the GTM: Lead the go-to-market strategy, positioning, and launch plans for all Free-to-Play formats and Innovation games and platforms âensuring alignment across product, creative, media, lifecycle, and community touchpoints. Deep understanding of brand architecture and how to develop strategies to launch new products and organize business & product frameworks.
Define the Narrative: Craft clear, compelling product messaging that articulates the âwhy it mattersâ of every launchâmaking new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
Drive Business Growth: Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through buildâshaping roadmap priorities, influencing game design and ongoing optimizations to ensure the player experience aligns with business and brand objectives.
Fuel Creative Campaigns: Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytellingâmaking bold ideas feel accessible and viral.
Champion the Player POV: Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
Lead Cross-Functional Alignment: Act as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycleâensuring launches are cohesive, efficient, and player-first.
Measure, Learn, Optimize: Define success metrics, monitor performance (engagement, retention, virality, monetization), and lead continuous optimization efforts across product experience and marketing execution.
What you have:
8-10+ years in product marketing, consumer tech, or gamingâideally with experience launching new business units, products and platforms
Proven success bringing experimental or 0â1 product concepts to market
Strong storytelling and messaging development skillsâespecially for new formats or unfamiliar mechanics
Experience with free-to-play games, progression systems, social gameplay, or community-driven platforms
Excellent cross-functional collaboration skillsâcomfortable driving alignment between Product, Creative, and Growth teams
Data-informed mindset with the ability to define KPIs, analyze performance, and drive decisions from insight
Bonus Points
Experience with digital wallets, token-based economies, or money market productsâwith the ability to translate technical concepts into player-friendly messaging
Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks
A strong POV on the future of sports engagement and where the next wave of gameplay is headed
Active user of free-to-play or fantasy sports platforms
Where youâll live:
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
Working at PrizePicks:
The typical salary range for this position is $180,000 to $205,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your
recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. Weâre committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Date Posted: 7/16/25
Benefits youâll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Apply Now
PrizePicks is building the next generation of fan-first sports gaming experiencesâand that means going beyond traditional real money games. We're expanding into free-to-play formats, community-driven features, and breakthrough interactive prediction products that deliver on entertainment, engagement, and growth.
As Director Product Marketing, Free-to-Play & Innovation, youâll take the lead on bringing our most experimental and strategic product offerings to life. From launching cultural prediction games to other innovative formats, this is a high-impact role at the forefront of our platformâs evolution.
You'll help shape these products alongside Product and Design, own the full go-to-market process, and play a critical role in defining how innovation at PrizePicks reaches and resonates with players.
What youâll do:
Own the GTM: Lead the go-to-market strategy, positioning, and launch plans for all Free-to-Play formats and Innovation games and platforms âensuring alignment across product, creative, media, lifecycle, and community touchpoints. Deep understanding of brand architecture and how to develop strategies to launch new products and organize business & product frameworks.
Define the Narrative: Craft clear, compelling product messaging that articulates the âwhy it mattersâ of every launchâmaking new gameplay concepts intuitive, exciting, and resonant for both casual users and core sports fans.
Drive Business Growth: Partner with Growth, Product, and Revenue teams to drive adoption, session frequency, and repeat engagement through timely feature-led promotions, social mechanics, and community activation strategies.
Collaborate on Product Development: Work hand-in-hand with Product Managers and Designers from concept through buildâshaping roadmap priorities, influencing game design and ongoing optimizations to ensure the player experience aligns with business and brand objectives.
Fuel Creative Campaigns: Translate gameplay innovation into standout creative briefs that inspire paid media, social content, email marketing, and in-app storytellingâmaking bold ideas feel accessible and viral.
Champion the Player POV: Leverage player insights, user behavior data, and competitive trends to ensure product and marketing decisions reflect real needs, motivations, and whitespace opportunities.
Lead Cross-Functional Alignment: Act as the connective tissue between Product, Analytics, Design, Comms, Media, and Lifecycleâensuring launches are cohesive, efficient, and player-first.
Measure, Learn, Optimize: Define success metrics, monitor performance (engagement, retention, virality, monetization), and lead continuous optimization efforts across product experience and marketing execution.
What you have:
8-10+ years in product marketing, consumer tech, or gamingâideally with experience launching new business units, products and platforms
Proven success bringing experimental or 0â1 product concepts to market
Strong storytelling and messaging development skillsâespecially for new formats or unfamiliar mechanics
Experience with free-to-play games, progression systems, social gameplay, or community-driven platforms
Excellent cross-functional collaboration skillsâcomfortable driving alignment between Product, Creative, and Growth teams
Data-informed mindset with the ability to define KPIs, analyze performance, and drive decisions from insight
Bonus Points
Experience with digital wallets, token-based economies, or money market productsâwith the ability to translate technical concepts into player-friendly messaging
Familiarity with viral growth mechanics, gamification loops, or loyalty frameworks
A strong POV on the future of sports engagement and where the next wave of gameplay is headed
Active user of free-to-play or fantasy sports platforms
Where youâll live:
While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote
Working at PrizePicks:
The typical salary range for this position is $180,000 to $205,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary ranges. The compensation info you see on our job postings gives you an idea of the starting pay range for the position. Your actual pay within that range will depend on your specific work location, as well as your skills, experience, and education. Your
recruiter will be happy to chat more about the specific pay range for your location and how we arrived at it during the hiring process.
This application period will remain open for 30 days. Weâre committed to finding the best candidate, so this date may be adjusted, and any changes will be reflected in this posting.
Date Posted: 7/16/25
Benefits youâll receive:
In addition to your great compensation package, full-time employees will be eligible for the following perks:
Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Apply Now