Director of Retention Marketing
The Director of Retention Marketing will be responsible for developing and executing strategies designed to enhance customer loyalty and drive retention through effective marketing initiatives. Responsibilities • Create and implement retention marketing campaigns targeted at improving customer engagement and decreasing churn. • Analyze customer data and insights to identify opportunities for personalized marketing efforts. • Collaborate with cross-functional teams to ensure a cohesive approach to customer retention.• Monitor performance metrics and KPIs to evaluate the effectiveness of retention strategies. • Manage and lead a team of retention marketing specialists, providing guidance and support. Requirements • 5+ years of experience in retention marketing or related field, with demonstrated experience in campaign management. • Strong analytical skills with the ability to derive actionable insights from customer data. • Experience with marketing automation and CRM tools. • Excellent communication and collaboration skills.• Proven ability to lead a team and manage projects effectively. • Passion for customer engagement and loyalty marketing. Benefits • Base salary + Bonus. • Competitive health, dental and vision benefits. • Work remotely from anywhere in the world. • Unlimited PTO. • Flex work hours. Apply tot his job