Director of Retention & Lifecycle
About iRESTORE Laser At iRestore, our mission is to restore confidence by providing safe and effective solutions for improving health and beauty. We are at an inflection point in our growth curve and are searching for a Director of Retention & Lifecycle to join us on our journey to become a major global beauty brand and hit the $100M mark within the next 3 years. About The Position We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention. You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels. You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes. Key Areas of Accountability: • Full-funnel retention and lifecycle strategy for all our product lines • All email & SMS automations, flows, campaigns, segmentation, and deliverability • Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys • Conversion-optimized landing pages and funnel architecture in partnership with acquisition • Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue • LTV modeling, MRR reporting, cohort views, and CAC payback improvement • Copy, offer, and experience testing — from subject lines to multi-step funnels • Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking • Lifecycle tech stack ownership, vendor evaluation, performance improvement • Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity • Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights • Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively. The ideal candidate has: • Are a hands-on executor, not just a strategist or manager • Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness • Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC • Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked • Can identify system gaps fast, and drive solutions without needing step-by-step guidance • Love partnering with paid acquisition, data, and product to drive better funnel performance • Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights • Think in systems: flows, loops, attribution, journeys • Want to be held accountable to impact, not output • Write clearly, think critically, and default to action over endless planning Your success will be measured by how these metrics improve: • Email/SMS Revenue % • LTV/CAC • Returning Customer Revenue • Subscriber Retention • MRR Growth You’re Likely a Fit If You • Are a hands-on executor, not just a strategist or manager • Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness • Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC • Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked • Can identify system gaps fast, and drive solutions without needing step-by-step guidance • Love partnering with paid acquisition, data, and product to drive better funnel performance • Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights • Think in systems: flows, loops, attribution, journeys • Want to be held accountable to impact, not output • Write clearly, think critically, and default to action over endless planning This role is not: • A “director” in title only. You’ll be doing the work. • A content-only lifecycle marketer. You’ll work on revenue-driving retention, not just brand comms. • A job where you wait for briefs. You’ll create the briefs, run the tests, and report on results. Tools You’ll Use • Klaviyo, Postscript • Skio, Recharge, Loop • Google Sheets, Looker, Northbeam • Shopify, GA4 Our Core Values and what we built our culture around: • WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions • PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions • WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals • OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency • CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table • PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture Competitive Compensation and Benefits: • Competitive compensation, including performance-based bonus • Unlimited PTO • Flexible schedule • Healthcare (medical, dental & vision) fully covered • Gym membership credit – your physical and mental health is super important • Kindle/Audible credits – We really value lifelong learning and personal development • Free iRESTORE Products! (In case you or someone you love is losing hair) • Paid maternity/paternity leave • Work anywhere / remote job Apply tot his job