Director of Product Marketing – Cash and Home Lending
Job Description:
• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
• Develop positioning, audience, and distribution strategies for new and existing products
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
• Lead business performance recaps and findings with executive leadership team
• Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.
Requirements:
• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
• Experience managing and developing a team of marketers
• Personal finance knowledge and experience is a big bonus, but not required
• Bachelor's degree or higher
Benefits:
• medical
• vision
• dental
• 401K plan
• generous time off
• parental leave
• wellness reimbursements
• professional development
• employee investing discount
• and more!
• Lead the team in crafting and executing strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit.
• Develop positioning, audience, and distribution strategies for new and existing products
• Develop and optimize experiments to identify the most effective way to reach and convert desperate audiences
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
• Lead business performance recaps and findings with executive leadership team
• Manage a team of product marketers, contributing to a culture of excellence, curiosity, and respect.
Requirements:
• 8+ years in consumer product marketing or growth marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments.
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
• Experience managing and developing a team of marketers
• Personal finance knowledge and experience is a big bonus, but not required
• Bachelor's degree or higher
Benefits:
• medical
• vision
• dental
• 401K plan
• generous time off
• parental leave
• wellness reimbursements
• professional development
• employee investing discount
• and more!