Director of PR and Brand Communication, Erborian

About the position At Erborian, we leverage the power of Korean Skincare to boost both your skin & self-esteem. We combine centuries of Korean beauty rituals with cutting-edge science to deliver visible, immediate and effortless results — empowering you to own your skin and your confidence. With a strong double-digit growth, Erborian is currently expanding in the US market. We are seeking a Communication, PR and Brand Director to continue building brand awareness, elevate brand desirability, and advocacy through holistic, purpose-driven communication.JOB SUMMARY: Reporting to the US Managing Director, and in close collaboration with the International Headquarters, you'll be the strategic leader of Erborian's 360° communication vision in the U.S. You will define, orchestrate, and oversee all key communication levers — including influence, PR, social media, brand activations, and self-esteem programs — ensuring cohesive storytelling, visibility, and ROI. You will also be the lead of our brand image, ensuring that Erborian's unique voice and content are beautifully adapted to the U.S.market. Responsibilities • Strategic Communication & Activation plans Leadership Build and lead the U.S. communication strategy, driving awareness, desirability, and brand love. • Manage activation plans aligned with the marketing launch calendar, while developing a strong always-on visibility strategy. • Lead the awareness budget, propose and optimize marketing spend allocation to maximize ROI and long-term growth. • Collaborate with the international media team to amplify activations and align earned, owned, and paid channels (TikTok, Meta, etc.).• Work hand-in-hand with Sales and Trade Marketing team to develop strategic 360° activation mechanics for each retailer, maximizing sell-in and sell-out performance. • Propose and validate trendy 360° activation concepts that strengthen cultural relevance and community engagement. • Influence, PR & Social Media Strategy Accelerate organic influence growth by strengthening community relationships and building long-term advocacy through personalized mailers, seeding programs, events, and retention initiatives.• Develop and nurture authentic, long-term connections with creators and advocates to transform them into true brand ambassadors and drive sustained visibility and desirability. • Oversee the influencer marketing and VIP strategy (paid), defining direction, KPIs, exploring new opportunities and tools. • Lead press strategy — ensuring consistent, impactful coverage and relationships with key media and KOLs. • Supervise organic social media and community strategy, ensuring alignment with global creative direction and U.S.cultural resonance. • Own communication KPIs and local communication budget— including EMV, engagement, reach, and ROI. • Lead EMV strategy, data tracking, and reporting frameworks to measure and optimize communication performance. • Provide regular insights and recommendations to refine campaigns, investments, and strategic choices. • Lead the U.S. brand positioning: adapt the global brand strategy to local market, shaping campaign narratives, content, and copywriting to create powerful, relevant campaigns and messaging.• Act as a self-esteem advocate, ensuring campaigns and products promote authenticity, confidence, and emotional well-being. • Adapt and lead Erborian's Self-Esteem Engagement Program in the U.S., working with partners and charities supporting mental health. • Lead and develop the U.S. Communication team Manage and guide external partners and agencies (PR, influence, social). • Inspire, empower, and align the team around clear strategic objectives and KPIs. Requirements • 5-8 years' experience in communication, PR, or brand marketing within beauty &/or skincare • Strong understanding of multi-channel environments, including Sephora.• Proven track record in 360° communication strategy, combining influence, PR, social media, and brand activations. • Comfortable with paid media ecosystems (TikTok, Meta, bolthires) and their connection to earned and owned channels. • Analytical and performance-driven, with solid expertise in EMV tracking and reporting. • Inspirational leader — strategic, organized, and able to empower teams and agencies • Deep sensitivity to self-esteem, mental health, and brand purpose, with a passion for meaningful storytelling.• Creative, culturally curious, and business-oriented — capable of translating insights into impactful actions. • Entrepreneurial mindset: able to think strategically while staying hands-on when necessary. • Great team player • Strong work ethic, resilient Apply tot his job