Director of Member Marketing

About CylinderFounded in 2021 and offered as an employer benefit, Cylinder (formerly Vivante Health) delivers personalized, clinician-backed care to those suffering from digestive issues through its virtual health platform. Cylinder’s tech-forward, human-first program connects members to the right level of support at the right time through an easy interface, bringing the healthcare ecosystem together to align around member needs. Cylinder’s dedicated care teams help members proactively address their gut health from every angle – decreasing costs, reducing absenteeism, and improving their quality of life, at scale. Cylinder’s vision is to create a world where people receive convenient, personalized, and affordable access to the quality digestive healthcare they need to improve their overall health.Position SummaryAs the Director of Member Marketing at Cylinder Health, you will lead the strategy and execution of campaigns that drive member engagement, activation, and retention across our virtual care platform. This role is crucial to ensuring that members fully understand, adopt, and benefit from our services—from acquisition to onboarding and sustained care. You will directly manage a team of 3 individuals and be responsible for maximizing our # of new enrollments, member activation, and member lifetime value. You will partner closely with Client Management, Implementation, Clinical Operations, Product, Engineering, and Marketing teams to craft messaging and programs that are relevant, personalized, and impactful. This position requires a blend of strategic thinking, client orientation, marketing automation expertise, and strong executional skills. Responsibilities Include:Member Engagement Strategy & Lifecycle MarketingOwn and scale the member marketing strategy through the member lifecycle, including enrollment, activation, engagement, and reactivationWorking with the member team to create segmented, multichannel journeys using email, SMS, mailers, and push notificationsOverseeing the personas and personalized campaigns tailored to member goals, demographics, and other factorsCampaign Development & ExecutionCollaborate with client, clinical, product and design teams to develop impactful and empathetic contentCoordinate timing and delivery of campaigns with client teams and internal stakeholdersData-Driven OptimizationDefine and track KPIs (e.g., enrollment rates, engagement rates, retention), and establish quarterly OKRs based on these KPIsPartner with Analytics to build dashboards and analyze performance; conduct A/B tests to refine messaging and cadenceTranslate findings into actionable insights for the team to leverage for ongoing campaign improvementLeverage AI to optimize campaigns and team productivity Management and Cross-Functional CollaborationBuild and own our content calendar, and regularly train our client team on using it accordinglyPartner with our Client team and attend meetings as needed to pitch campaignsBuild growth opportunities and provide mentorship to your direct reportsManage and own the member marketing budgetYou'll be a good fit here if you are:A player/coach, who can roll up their sleeves while also developing a teamDeeply empathetic to our clients and the patient experience, and passionate about digestive healthAn expert communicator with a blend of creativity and precisionHighly analytical and comfortable using data to tell a story and drive action, with regular A/B testing being how you operateAn operator at heart who loves building scalable, automated systemsAgile, self-directed, and ready to thrive in a high-growth startup environmentDesired Qualifications:7+ years in member marketing or enrollment/growth marketing2+ years running a member marketing teamProven ability to drive member growth and retention via email/SMS platforms (Braze, Iterable, etc.)Experience in digital health, wellness, chronic care, or value-based care modelsStrong familiarity with HIPAA-compliant marketing practices and member privacy standardsWorking knowledge of analytics tools, cohort tracking, and testing frameworksBachelor's degree in marketing, communications, or relevant fieldCylinder is an equal opportunity employer. We believe safe spaces where everyone can be their authentic selves is the key to a successful team so we welcome and embrace all identities, cultures, and backgrounds.

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