Director of Marketing Strategy (Real Estate)
Position: Director of Marketing Strategy (Real Estate)
Reports to: Chief Operating Officer (Sales Org.)
Supervisory Responsibilities: Leads team of 4
Job Type: Full-time, Exempt, Remote
Time Zone: 8-4pm Pacific Time Zone hours required
Pay Range: $100,000–$120,000 base + bonus
About Rain City Capital
Rain City Capital is a rapidly growing hard money lender built on long-term relationships, disciplined execution, and a belief that reputation compounds. We operate in a competitive, fast-moving market—and we intend to lead it. Our marketing function plays a central role in shaping how we show up, how we’re perceived, and how we grow.
About the Role
The Director of Marketing Strategy is the steward of the Rain City brand. This role leads brand strategy, messaging, and integrated marketing initiatives that strengthen market presence, deepen borrower relationships, and support scalable revenue growth. You will partner closely with Sales and Executive Leadership to ensure our voice, positioning, and campaigns align with company strategy. This is a leadership role for someone who sees marketing not just as lead generation—but as narrative, positioning, and long-term brand equity.
Why This Role Matters
Rain City is growing—and growth without brand discipline creates noise. This role ensures that as we scale, we remain clear, consistent, and compelling in the marketplace. If you are energized by building something enduring—not just launching campaigns, but shaping perception—this is your seat at the table.
About You
You are a strategic marketing leader who understands that brand is a long-term asset. You combine creativity with discipline. You value clarity over noise, positioning over promotion, and measurable impact over vanity metrics. You are confident presenting to executives, coaching your team, and representing the company publicly when needed.
What You’ll Own
Brand Strategy & Positioning
· Define and evolve Rain City’s brand voice and market positioning
· Ensure consistency across all borrower, investor, and internal touchpoints
· Champion brand standards and storytelling across channels
Integrated Campaign Leadership
· Develop and lead omnichannel campaigns (digital, events, PR, social, content)
· Align messaging with borrower lifecycle and product strategy
· Track performance metrics while protecting long-term brand value
Executive & Corporate Communications
· Support executive visibility and thought leadership initiatives
· Guide investor-facing and corporate messaging
· Oversee internal communications that reinforce culture and clarity
Sales Alignment
· Partner with Sales to refine messaging, improve lead quality, and support market expansion
· Strengthen borrower engagement and referral strategies
Team & Vendor Leadership
· Lead and develop a high-performing marketing team
· Manage agency and creative partners
· Establish clear processes, documentation, and accountability
You'll bring:
· 5+ years of progressive marketing experience
· Leadership experience managing teams or vendors
· Strong expertise in brand strategy, messaging, and campaign execution
· Comfort operating in financial services, lending, or real estate environments (preferred)
· Bachelor’s degree in Marketing or related field (or equivalent experience)
Rain City Capital offers a remote work environment, which means employees perform their duties remotely and will be expected to check email, phone, and text messages throughout the day and respond in a timely fashion consistent with a normal workday.
Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. The employee in this position must be able to read, write, speak and understand English with exceptional fluency.
Pay: $100,000.00 - $120,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
Application Question(s):
• Are you able to work 8-4pm Pacific, M-F?
Education:
• Bachelor's (Preferred)
Experience:
• Real Estate, Lending, or Financial Services: 3 years (Preferred)
Work Location: Remote
Apply Now
Apply Now
Reports to: Chief Operating Officer (Sales Org.)
Supervisory Responsibilities: Leads team of 4
Job Type: Full-time, Exempt, Remote
Time Zone: 8-4pm Pacific Time Zone hours required
Pay Range: $100,000–$120,000 base + bonus
About Rain City Capital
Rain City Capital is a rapidly growing hard money lender built on long-term relationships, disciplined execution, and a belief that reputation compounds. We operate in a competitive, fast-moving market—and we intend to lead it. Our marketing function plays a central role in shaping how we show up, how we’re perceived, and how we grow.
About the Role
The Director of Marketing Strategy is the steward of the Rain City brand. This role leads brand strategy, messaging, and integrated marketing initiatives that strengthen market presence, deepen borrower relationships, and support scalable revenue growth. You will partner closely with Sales and Executive Leadership to ensure our voice, positioning, and campaigns align with company strategy. This is a leadership role for someone who sees marketing not just as lead generation—but as narrative, positioning, and long-term brand equity.
Why This Role Matters
Rain City is growing—and growth without brand discipline creates noise. This role ensures that as we scale, we remain clear, consistent, and compelling in the marketplace. If you are energized by building something enduring—not just launching campaigns, but shaping perception—this is your seat at the table.
About You
You are a strategic marketing leader who understands that brand is a long-term asset. You combine creativity with discipline. You value clarity over noise, positioning over promotion, and measurable impact over vanity metrics. You are confident presenting to executives, coaching your team, and representing the company publicly when needed.
What You’ll Own
Brand Strategy & Positioning
· Define and evolve Rain City’s brand voice and market positioning
· Ensure consistency across all borrower, investor, and internal touchpoints
· Champion brand standards and storytelling across channels
Integrated Campaign Leadership
· Develop and lead omnichannel campaigns (digital, events, PR, social, content)
· Align messaging with borrower lifecycle and product strategy
· Track performance metrics while protecting long-term brand value
Executive & Corporate Communications
· Support executive visibility and thought leadership initiatives
· Guide investor-facing and corporate messaging
· Oversee internal communications that reinforce culture and clarity
Sales Alignment
· Partner with Sales to refine messaging, improve lead quality, and support market expansion
· Strengthen borrower engagement and referral strategies
Team & Vendor Leadership
· Lead and develop a high-performing marketing team
· Manage agency and creative partners
· Establish clear processes, documentation, and accountability
You'll bring:
· 5+ years of progressive marketing experience
· Leadership experience managing teams or vendors
· Strong expertise in brand strategy, messaging, and campaign execution
· Comfort operating in financial services, lending, or real estate environments (preferred)
· Bachelor’s degree in Marketing or related field (or equivalent experience)
Rain City Capital offers a remote work environment, which means employees perform their duties remotely and will be expected to check email, phone, and text messages throughout the day and respond in a timely fashion consistent with a normal workday.
Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. The employee in this position must be able to read, write, speak and understand English with exceptional fluency.
Pay: $100,000.00 - $120,000.00 per year
Benefits:
• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance
Application Question(s):
• Are you able to work 8-4pm Pacific, M-F?
Education:
• Bachelor's (Preferred)
Experience:
• Real Estate, Lending, or Financial Services: 3 years (Preferred)
Work Location: Remote
Apply Now
Apply Now