Director of Marketing | Full-Time | Santander Arena in Reading, PA
Job title: Director of Marketing | Full-Time | Santander Arena in Reading, PA at Oak View Group
Company: Oak View Group
Job description: Oak View Group:Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet. Overview:Responsible for day-to-day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets for Santander Arena & Performing Arts Center. The position will also be involved in the venue’s social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming team.This role will pay an annual salary of $66,000-$73,000 and is bonus eligible.Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).This position will remain open until July 31, 2025. Responsibilities:
Provide marketing support for concerts, family shows, sporting events & other events
Plan and oversee Santander Arena & Performing Arts Center’s marketing, advertising, and promotion plans including traditional media, grassroots, and digital
Identify, develop, and evaluate marketing strategies, based on knowledge of established objectives and market characteristics
Enhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impact
Direct the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as needed
Create, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processes
Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs
Create collateral materials such as digital assets, ads, promotional pieces, schedules, and various brochures from concept to completion
Research, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized
Maximize sponsorship opportunities to increase brand awareness and synergies
Create social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awareness
Work with leadership to develop, implement, and achieve marketing goals and objectives
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making
Update content on website and direct web development company on site features, design, and goals
Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events
Responsible for compilation of all event settlement information including oversite of annual marketing budget
Track, analyze and compare event sales information, sales by city reports, and the weekly sales report
Serve as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.
Establish and maintain positive, cooperative working relationships with contacts and coworkers
Work directly with other departments to implement campaigns including Premium Sales, Sponsorship, Group Sales & Food Services
Other duties as assigned by management.
Qualifications:
Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field
5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility
Demonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft Office
Knowledge of marketing, advertising/sponsorship programs, and Public Relations
Excellent, concise verbal and written communication skills in the English language, both orally and in writing
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed.
Strengthened by our Differences. United to Make a Difference:At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds. Equal Opportunity Employer:Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
Expected salary: $66000 - 73000 per year
Location: Reading, PA
Job date: Sat, 17 May 2025 23:52:15 GMT
Apply for the job now!
Apply Now
Company: Oak View Group
Job description: Oak View Group:Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. Offering an unmatched, 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential, highest attended arenas, convention centers, music festivals, performing arts centers, and cultural institutions on the planet. Overview:Responsible for day-to-day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets for Santander Arena & Performing Arts Center. The position will also be involved in the venue’s social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts in conjunction with other members of the marketing, sales, ticket and arena programming team.This role will pay an annual salary of $66,000-$73,000 and is bonus eligible.Benefits for Full-Time roles: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 11 holidays).This position will remain open until July 31, 2025. Responsibilities:
Provide marketing support for concerts, family shows, sporting events & other events
Plan and oversee Santander Arena & Performing Arts Center’s marketing, advertising, and promotion plans including traditional media, grassroots, and digital
Identify, develop, and evaluate marketing strategies, based on knowledge of established objectives and market characteristics
Enhance existing promotional initiatives and develop innovative marketing programs to maximize ROI such as third-party partnerships, new media avenues, etc.
Participate in the development and implementation of annual marketing goals, objectives, and management of department budget with strong attention to time, quality, and impact
Direct the hiring and training of venue marketing staff members and oversee their daily activities in accordance with company policy and addressing complaints and resolving problems as needed
Create, plan, and implement repeatable revenue generating events, innovative marketing programs, concepts, and processes
Responsible for measuring, reporting, and achieving performance against agreed upon service levels and ROIs
Create collateral materials such as digital assets, ads, promotional pieces, schedules, and various brochures from concept to completion
Research, analyze, and monitor industry trends so that market opportunities may be capitalized on, and the effects of competitive activity may be minimized
Maximize sponsorship opportunities to increase brand awareness and synergies
Create social media and email campaigns to engage customers, vendors, sponsors, and community, collect data and generate awareness
Work with leadership to develop, implement, and achieve marketing goals and objectives
Provide thought leadership, data analysis, and strategic focus to our marketing communications, customer experience strategies, and brand management
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision making
Update content on website and direct web development company on site features, design, and goals
Responsible for the coordination of marketing between promoters, artist management, and local media including guiding and assisting media buying and marketing of events
Responsible for compilation of all event settlement information including oversite of annual marketing budget
Track, analyze and compare event sales information, sales by city reports, and the weekly sales report
Serve as press contact, write, and distribute all press releases such as media releases, story pitches, media drops, interviews, etc.
Establish and maintain positive, cooperative working relationships with contacts and coworkers
Work directly with other departments to implement campaigns including Premium Sales, Sponsorship, Group Sales & Food Services
Other duties as assigned by management.
Qualifications:
Bachelor’s degree from an accredited college or university with major coursework in marketing, public relations, business administration, or another related field
5-7 years of increasingly responsible experience in marketing, preferably with an arena, sports team, stadium, convention center, performing arts facility or other multi-purpose public assembly facility
Demonstrated proficiency with Adobe Creative Cloud, Ticketmaster, Salesforce, and Microsoft Office
Knowledge of marketing, advertising/sponsorship programs, and Public Relations
Excellent, concise verbal and written communication skills in the English language, both orally and in writing
Must be able to project a professional manner and appearance, and communicate effectively with clients, senior management, staff, and the general public
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
Work a flexible schedule, including early mornings, days, evenings, holidays, extended (long) workdays for an extended number of days, as needed.
Strengthened by our Differences. United to Make a Difference:At OVG, we understand that to continue positively disrupting the sports and live entertainment industry, we need a diverse team to help us do it. We also believe that inclusivity drives innovation, strengthens our people, improves our service, and raises our excellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve, and this is the reason we are committed to amplifying voices from all different backgrounds. Equal Opportunity Employer:Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (“protected class”) including, but not limited to veteran status, uniform service member status, race, color, religion, sex, national origin, age, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
Expected salary: $66000 - 73000 per year
Location: Reading, PA
Job date: Sat, 17 May 2025 23:52:15 GMT
Apply for the job now!
Apply Now