Director of Enterprise Go-To-Market Strategy
Job Description:
• Across a set of market verticals, define the market opportunity in terms of: Unmet needs – clinical, operational, financial, TAM/SAM
• Macro factors, system structural dynamics, market headwinds/tailwinds
• Work closely with clinical, product, and marketing teams to ensure the value proposition aligns with the market opportunity and is reflected in the go-to-market and product strategy.
• Establish the product value proposition in the context of customer unmet needs and buying dynamics, aligning value delivered with pricing and sales strategy.
• Develop and validate product positioning and messaging and ensure its properly reflected in the marketing strategy and collateral development.
• Develop sophisticated market segmentation schemas, associated customer target profiles, targeting strategies, and databases for sales execution. Evolve through continuous market monitoring to ensure an evergreen, optimized target database.
• Forecast sales and perform related financial modeling.
• Drive sales productivity and sales cycle optimization. Guide and support marketing and sales execution. Ensure deep understanding of value proposition across key functions, particularly sales/account execs.
• Inform product requirements and improvements to maximize the market opportunity.
• Other duties as assigned
• Note: Job duties may change at any time with or without notice.
Requirements:
• MBA with 8+ years in GTM strategy roles, and/or top tier management consulting experience
• Advanced financial modeling experience, inclusive of market sizing analysis, ROI modeling, pricing models, and sales forecasting
• Highly fluent in and comfortable with complex clinical science and associated technical solutions
• Extensive experience with executive presentation and deck development
• Experience developing and executing commercial strategies in life science or health tech
• Quantitative analysis and financial modeling
• Demonstrated fluency in complex clinical concepts
• A demonstrated passion for clinical and scientific concepts is a core requirement of the job
• Ability to perform the essential functions of the role with or without reasonable accommodation
Benefits:
• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
• Learning and Development stipend
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• Across a set of market verticals, define the market opportunity in terms of: Unmet needs – clinical, operational, financial, TAM/SAM
• Macro factors, system structural dynamics, market headwinds/tailwinds
• Work closely with clinical, product, and marketing teams to ensure the value proposition aligns with the market opportunity and is reflected in the go-to-market and product strategy.
• Establish the product value proposition in the context of customer unmet needs and buying dynamics, aligning value delivered with pricing and sales strategy.
• Develop and validate product positioning and messaging and ensure its properly reflected in the marketing strategy and collateral development.
• Develop sophisticated market segmentation schemas, associated customer target profiles, targeting strategies, and databases for sales execution. Evolve through continuous market monitoring to ensure an evergreen, optimized target database.
• Forecast sales and perform related financial modeling.
• Drive sales productivity and sales cycle optimization. Guide and support marketing and sales execution. Ensure deep understanding of value proposition across key functions, particularly sales/account execs.
• Inform product requirements and improvements to maximize the market opportunity.
• Other duties as assigned
• Note: Job duties may change at any time with or without notice.
Requirements:
• MBA with 8+ years in GTM strategy roles, and/or top tier management consulting experience
• Advanced financial modeling experience, inclusive of market sizing analysis, ROI modeling, pricing models, and sales forecasting
• Highly fluent in and comfortable with complex clinical science and associated technical solutions
• Extensive experience with executive presentation and deck development
• Experience developing and executing commercial strategies in life science or health tech
• Quantitative analysis and financial modeling
• Demonstrated fluency in complex clinical concepts
• A demonstrated passion for clinical and scientific concepts is a core requirement of the job
• Ability to perform the essential functions of the role with or without reasonable accommodation
Benefits:
• The opportunity to work on products that impact the health of millions of people.
• Generous paid-time off
• Stock incentive plans
• Medical/Dental/Vision, Disability + Life Insurance
• One Medical membership
• Parental Leave
• 401k Matching
• Wellness programs and perks (Headspace, Ginger, Aaptiv, Physera)
• Learning and Development stipend
Apply tot his job
Apply To this Job