Director of E-Commerce – Health & Wellness

Job Description: • Lead the evolution of direct-to-consumer e-commerce strategy and optimize Shopify Storefront(s). • Own the end-to-end ecommerce experience and revenue growth across Shopify Plus DTC storefronts. • Blend performance-driven growth strategy with UX, CRO, merchandising, analytics, and technical oversight to build a high-converting ecommerce engine. • Own full-funnel site performance: landing pages, PDPs, cart, and checkout. • Lead mobile-first UX/UI optimization across devices. • Build and execute a CRO roadmap with A/B tests and prioritized hypotheses. • Identify site friction points using heatmaps, session recordings, and analytics. • Partner with UX/UI design and development to implement friction-reducing changes. • Ensure merchandising consistency across Shopify and landing pages. • Partner with product and inventory teams to adjust site strategy based on seasonality, stock levels, or promotions. • Define, track, and lead improvements in ecommerce KPIs: conversion rate, AOV, revenue per visitor, churn, and LTV. • Collaborate with cross-functional teams to drive site readiness for new product launches and promotional campaigns. • Directly manage e-commerce contributors across development, UX, SEO/GEO, building and mentoring a high-performing e-commerce team. Requirements: • Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus). • 7+ years of experience managing D2C Shopify Plus Storefronts, preferably in the health, wellness, or beauty space, with a focus on LTV modeling and subscriptions. • Must have a deep understanding of developing and optimizing performance-focused landing pages and PDPs – proven success with A/B testing. • Experience with Direct Response Marketing is a big plus. • 5+ years of experience in merchandising digital storefronts across brand sites to deliver engaging, high-converting, and cohesive on-brand experiences regardless of sales channel. • 5+ years of experience leading a team of direct reports responsible for product review programs, front and back-end development, subscriptions, and other key areas driving an e-commerce strategy. • 5+ years of hands-on experience in lifecycle marketing, behavioral analytics, and LTV-focused strategies. Experience with Recharge is preferred. • 3-5+ years managing and optimizing post-purchase upsell flows, experience with Aftersell, or similar platforms is a big plus. • Advanced proficiency with analytics and attribution tools (e.g., Google Analytics, Excel, Power BI, Glew, Northbeam, Triple Whale) for transforming large data sets into actionable insights, timelines, and implementation plans. • Proven success in establishing KPIs, building dashboards and streamlined reporting, and corresponding presentations to guide cross-functional teams and senior leadership. • 5+ years of proven success in owning e-commerce P&Ls and scaling multi-channel digital operations. Benefits: • Competitive Salary: $175,000–$200,000 (based on experience) • Fully remote position • Flexible time off + 9 annual company holidays • Your Birthday is a paid vacation day - take the day to celebrate your awesomeness! • 100% company-paid base plan Medical, Dental, and Vision Insurance for employees • 100% company-paid Life Insurance and Short-Term Disability Coverage • 3% Employer contributions to 401(k) regardless of employee participation! (Free money) • Matching charitable contributions up to $2,500/year • $1,200/annual Work from Home (WFH) stipend • Employee recognition and rewards program • Calm app subscription • Pet insurance • Free monthly employee product samples and team discounts • Employee Referral Program • Professional development fund for employees (We love HI-ER Education) • And a collaborative, innovative work culture!!