Director of Digital Marketing and Strategy

Overview A rapidly growing, multi-site healthcare organization headquartered in Tennessee is seeking a Director of Digital Marketing to lead and scale its digital growth strategy. This individual will play a critical role in driving patient acquisition, optimizing marketing performance, and strengthening brand visibility across a distributed network of healthcare locations. The ideal candidate brings a strategic mindset combined with hands-on expertise in CRM platforms, SEO, paid search (Google Ads), and multi-site digital campaign execution within a regulated healthcare environment. This role partners closely with executive leadership, operations, and clinical teams to ensure marketing initiatives directly support organizational growth objectives. Key Responsibilities • Lead and execute a comprehensive digital marketing strategy across a multi-location healthcare platform • Own and optimize CRM strategy, including lead management, patient journey mapping, attribution, and conversion tracking • Drive organic growth through SEO strategy, local search optimization, and ongoing content performance analysis • Oversee Google Ads and paid media campaigns, managing budgets, performance metrics, and ROI optimization • Develop and manage integrated digital campaigns across search, display, social, email, and web • Partner with internal stakeholders to align marketing initiatives with operational and clinical goals in a remote environment • Analyze performance data and deliver clear insights and recommendations to senior leadership • Ensure all digital initiatives comply with healthcare regulations and brand standards • Lead, mentor, and collaborate with internal team members and external agency partners Qualifications • 8+ years of progressive digital marketing experience, preferably within healthcare or highly regulated industries • Proven success managing multi-site or multi-brand digital marketing strategies • Deep expertise in CRM platforms (Salesforce, HubSpot, or similar) • Strong command of SEO, SEM, and Google Ads with measurable growth results • Experience building and scaling data-driven digital campaigns • Strong analytical skills with the ability to translate data into actionable insights • Leadership experience with distributed teams and external vendors • Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred) Why This Role • Fully remote leadership role with national impact • Organization headquartered in Nashville, TN • Opportunity to shape and scale enterprise-level digital marketing strategy • Collaborative, mission-driven healthcare organization • Competitive compensation and comprehensive benefits package Apply tot his job