Director of Content Marketing - Lead Strategic Campaigns and Drive Business Growth at MasterClass

Unlock Your Potential as a Content Marketing Leader at MasterClass MasterClass is revolutionizing the way people learn and grow by providing unprecedented access to the world's best instructors and classes. As a pioneer in the streaming education industry, we're committed to inspiring and empowering individuals to change their lives. With a diverse range of classes across Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing, and more, we're creating a global community that's passionate about learning and self-improvement. We're now seeking an exceptional Director of Content Marketing to join our team and help drive our business forward. As a seasoned marketing strategist, you'll play a pivotal role in shaping our content marketing vision and executing innovative campaigns that captivate our audiences and drive subscription sign-ups. About MasterClass At MasterClass, we believe that everyone deserves access to the world's best knowledge and expertise. Our platform brings together renowned instructors and thought leaders to share their experiences, insights, and skills with a global audience. With offices in San Francisco, Waterloo, and a studio in Los Angeles, we're a dynamic and growing company that's passionate about making a positive impact. Key Responsibilities Lead the development and execution of multi-channel marketing campaigns that showcase our instructors and classes, driving brand visibility and engagement across diverse audiences. Collaborate closely with Talent and Content teams to influence instructor selection, topic development, and content calendar planning, ensuring our classes resonate with current cultural trends and educational needs. Partner with other marketing leaders to craft bold, culture-driven launch campaigns that amplify our brand and drive channel-specific success. Drive strategy, budget, and execution of class and instructor marketing across multiple media channels, including digital advertising, search, audio, PR, social media, and email. Work cross-functionally to align on annual launch calendars, marketing messages, and creative approaches, ensuring a cohesive and integrated marketing strategy. Present progress and relevant metrics to team and leadership, providing insights that inform future marketing decisions. Who You Are As a seasoned marketing strategist, you have a proven track record of developing and executing campaigns that drive business growth and brand visibility. You're a creative problem-solver with a deep understanding of content marketing, and you're passionate about staying ahead of the curve in terms of industry trends and best practices. Essential Qualifications 10+ years of marketing experience, with 7+ years in leadership roles. Experience working with top-tier celebrity talent and developing marketing campaigns that drive business results. Strong record of devising and delivering world-class strategies and campaigns, with a proven ability to drive results in complex and dynamic environments. Exceptional marketer with a strong creative sensibility and deep experience in content marketing. Proven ability to lead high-performing teams and collaborate effectively with cross-functional stakeholders. Preferred Qualifications Experience working in the education or entertainment industries. Strong understanding of media mix and experience across multiple marketing channels and mediums. Ability to get the best out of creative partners, including copywriters, designers, and editors. Authentic and empathic leader who advocates for their strategies, team, and colleagues. What We Offer At MasterClass, we're committed to providing a comprehensive benefits package that supports our employees' well-being and success. This includes: A competitive salary range of $180,000 - $200,000 USD. Equity and stock options. Comprehensive benefits, including medical, dental, vision, and flexible PTO. Opportunities for career growth and professional development. A dynamic and supportive work environment that encourages creativity and innovation. Why Join MasterClass? At MasterClass, we're passionate about creating a culture that's inclusive, collaborative, and empowering. We believe in fostering a diverse and talented team that's driven to make a positive impact. As a Director of Content Marketing, you'll have the opportunity to: Work with a talented and dedicated team of marketers, creatives, and industry experts. Develop and execute innovative marketing campaigns that drive business growth and brand visibility. Collaborate with top-tier talent and influencers in the education and entertainment industries. Stay ahead of the curve in terms of industry trends and best practices. Enjoy a flexible and remote work environment that supports work-life balance. Take the Next Step If you're a seasoned marketing strategist with a passion for content marketing and a track record of driving business growth, we want to hear from you. Apply now to join our team as a Director of Content Marketing and help shape the future of MasterClass. We're committed to equal employment opportunity and welcome applications from diverse candidates. If you have a disability or special need, please let us know how we can better accommodate you. Ready to unlock your potential and join our team? Apply now and let's discuss how you can become a vital part of our success story. Apply for this job