Director, Marketing Operations United States
Job SummaryWe are looking for a process-driven, strategic-thinking Director of Marketing Operations to lead the infrastructure, tools, and systems that power our marketing engine. This role is responsible for building scalable marketing processes, optimizing lead lifecycle management, and ensuring cross-functional alignment between marketing, sales, and revenue operations.The ideal candidate will bring deep expertise in marketing technology, data management & transformation, campaign operations, and pipeline attribution, with a proven track record of enabling data-driven decisions and maximizing ROI on marketing efforts. They should have an informed business acumen focused on tying operational processes to business outcomes. In addition, the ideal candidate will also have a track record of streamlining day-to-day operations while building and optimizing processes and programs for the future.Duties and ResponsibilitiesMarketing Infrastructure & Technology:
Own and optimize the marketing tech stack (e.g., Marketo, Salesforce, attribution tools, lead scoring systems).
Evaluate and implement new tools that improve marketing effectiveness and alignment with sales.
Ensure seamless integration between marketing automation and CRM systems.
Campaign & Lead Operations:
Build and manage end-to-end campaign operations processes including audience segmentation, lead flow, tracking, and reporting.
Oversee lead scoring, routing, and nurturing workflows to ensure MQL quality and efficient handoff to sales.
Collaborate with Demand Gen and Product Marketing teams to support campaign execution with the right tools, tracking, and attribution.
Data & Analytics:
Partner with the BI team to develop and maintain reports, scorecards and dashboards that provide visibility into funnel performance, pipeline contribution, and marketing ROI.
Own campaign attribution models and performance analysis across channels and tactics.
Monitor data quality and governance across marketing systems.
Operationalizing Intent data from various sources for use in Marketing campaigns, scoring, and SDR outreach.
Cross-Functional Alignment:
Align with Sales Operations and Revenue Operations on shared KPIs, database health, and lead SLAs.
Facilitate regular reviews with sales and marketing leadership to assess funnel health and optimize processes.
Support monthly and quarterly business reviews and board-level reporting with insights and performance metrics.
Project & People Management:
Manage a team of practitioners, setting standards for operation, establishing best practices, and providing professional development opportunities
Monitor the Marketing Program and Tech spend budget, including staying on top of renewals
Maintain and optimize operating cadence for meetings and org health activities
You Have:
Bachelor's degree in Marketing, Business, or a related field; MBA a plus
8+ years of experience in marketing operations, demand generation, or a related role.
3+ years in a leadership role.
Deep understanding of marketing automation platforms (e.g., Marketo, ) and CRM systems (Salesforce required).
Experience managing data-driven marketing strategies, funnel analytics, and multi-touch attribution.
Strong project management skills with a track record of implementing scalable marketing processes.
Familiarity with account-based marketing (ABM) strategies and tools is a plus.
Excellent communication, leadership, and stakeholder management skills.
CompensationIn the spirit of pay transparency, we are excited to share that the base salary range for this position is $142,600 - $213,800, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 20%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors â we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).About PayscalePayscale stands at the forefront of compensation data technology, pioneering an innovative approach that harnesses advanced AI and up-to-date and reliable market data to align employee and employer expectations. With its suite of solutionsâPayfactors, Marketpay, and PaycycleâPayscale empowers 65% of Fortune 500 companies to make strategic compensation decisions. Organizations like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and Rite Aid rely on its unique combination of actionable data and insights, experienced compensation services, and scalable software to drive business success. By partnering with Payscale, businesses can make confident compensation decisions that fuel growth for both their organization and their people.Create confidence in your compensation. Payscale.To learn more, visit .LocationPayscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.When it matters (usually no more than a few times a year) we take the time to gather for in-person events.If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:
High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable WIFI signal.
Device for Multi-Factor Authentication (MFA/2FA) - smartphone, tablet, etc.
Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.Benefits and PerksAll around awesome culture where together we strive to live our 5 values:
Respect every individual, work as a team
Be Customer first, customer centric
Have a Bias towards action
Commit to excellence (we give our best everyday)
Make Data driven decisions
An open and inclusive environment where youâll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!
Our more standard benefits
Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work
14 Paid Company Holidays, including 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing or non-birthing parents
Unlimited infertility coverage benefits through our medical plans
Health Savings Account (HSA) options and company contribution each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Equal Opportunity Employer:We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.We know the and can get in the way of meeting spectacular candidates, so please donât hesitate to apply â weâd love to hear from you.Fraud Alert:Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]
Apply for the job now!
Apply Now
Own and optimize the marketing tech stack (e.g., Marketo, Salesforce, attribution tools, lead scoring systems).
Evaluate and implement new tools that improve marketing effectiveness and alignment with sales.
Ensure seamless integration between marketing automation and CRM systems.
Campaign & Lead Operations:
Build and manage end-to-end campaign operations processes including audience segmentation, lead flow, tracking, and reporting.
Oversee lead scoring, routing, and nurturing workflows to ensure MQL quality and efficient handoff to sales.
Collaborate with Demand Gen and Product Marketing teams to support campaign execution with the right tools, tracking, and attribution.
Data & Analytics:
Partner with the BI team to develop and maintain reports, scorecards and dashboards that provide visibility into funnel performance, pipeline contribution, and marketing ROI.
Own campaign attribution models and performance analysis across channels and tactics.
Monitor data quality and governance across marketing systems.
Operationalizing Intent data from various sources for use in Marketing campaigns, scoring, and SDR outreach.
Cross-Functional Alignment:
Align with Sales Operations and Revenue Operations on shared KPIs, database health, and lead SLAs.
Facilitate regular reviews with sales and marketing leadership to assess funnel health and optimize processes.
Support monthly and quarterly business reviews and board-level reporting with insights and performance metrics.
Project & People Management:
Manage a team of practitioners, setting standards for operation, establishing best practices, and providing professional development opportunities
Monitor the Marketing Program and Tech spend budget, including staying on top of renewals
Maintain and optimize operating cadence for meetings and org health activities
You Have:
Bachelor's degree in Marketing, Business, or a related field; MBA a plus
8+ years of experience in marketing operations, demand generation, or a related role.
3+ years in a leadership role.
Deep understanding of marketing automation platforms (e.g., Marketo, ) and CRM systems (Salesforce required).
Experience managing data-driven marketing strategies, funnel analytics, and multi-touch attribution.
Strong project management skills with a track record of implementing scalable marketing processes.
Familiarity with account-based marketing (ABM) strategies and tools is a plus.
Excellent communication, leadership, and stakeholder management skills.
CompensationIn the spirit of pay transparency, we are excited to share that the base salary range for this position is $142,600 - $213,800, exclusive of fringe benefits or potential bonuses. This position is also eligible for an annual corporate bonus of 20%. If you are hired at Payscale, your final base salary compensation will be determined based on factors such as skills, education, and/or experience. In addition to those factors â we believe in the importance of pay equity and consider any internal equity of our current team members as a part of any final offer. Please keep in mind that the range mentioned above is the full base salary range for the role. Hiring at the maximum of the range would not be typical in order to allow for future & continued salary growth. We also offer a generous compensation and benefits package (more information on benefits listed below).About PayscalePayscale stands at the forefront of compensation data technology, pioneering an innovative approach that harnesses advanced AI and up-to-date and reliable market data to align employee and employer expectations. With its suite of solutionsâPayfactors, Marketpay, and PaycycleâPayscale empowers 65% of Fortune 500 companies to make strategic compensation decisions. Organizations like Panasonic, ZoomInfo, Chipotle, AccentCare, University of Washington, American Airlines, and Rite Aid rely on its unique combination of actionable data and insights, experienced compensation services, and scalable software to drive business success. By partnering with Payscale, businesses can make confident compensation decisions that fuel growth for both their organization and their people.Create confidence in your compensation. Payscale.To learn more, visit .LocationPayscale has an employee centric remote-first model that provides you the flexibility to do your best work in a space that supports you, while also finding time to collaborate in person for the moments that matter.In our remote-first model, employees can work from the location that works best for them. We do not have centralized corporate offices. Employees can choose to work from home, in company-paid co-working spaces, or any combination of the two that best suits their unique needs.When it matters (usually no more than a few times a year) we take the time to gather for in-person events.If you work from home, we recommend ensuring that you can meet the following technology, equipment and workspace requirements:
High-Speed Internet - A stable broadband or fiber connection (satellite is highly discouraged) with a minimum speed of 100 Mbps in a dedicated workspace that has a reliable WIFI signal.
Device for Multi-Factor Authentication (MFA/2FA) - smartphone, tablet, etc.
Payscale has employees across the US, Canada, and the UK, however we are currently unable to hire in the Quebec Province, Northern Ireland, and Hawaii.Benefits and PerksAll around awesome culture where together we strive to live our 5 values:
Respect every individual, work as a team
Be Customer first, customer centric
Have a Bias towards action
Commit to excellence (we give our best everyday)
Make Data driven decisions
An open and inclusive environment where youâll learn and grow through programs and resources like:
Monthly company All Hands meetings
Regular opportunities for executive leadership exposure through things like AMAs
Access to continued learning & development opportunities
Our commitment to a continuous feedback culture which allows us to drive performance and career growth
A growing network of Employee Resource Groups
Company sponsored volunteer hours
And more!
Our more standard benefits
Flex Paid Time Off, giving you flexibility to rest, relax and recharge away from work
14 Paid Company Holidays, including 2 floating holidays (you choose!)
A comprehensive benefits plan including medical, dental, life, vision, disability, and life insurance covered up to 100% by Payscale
401(k) retirement program with a fully vested immediate company match
16 weeks of paid parental leave for birthing or non-birthing parents
Unlimited infertility coverage benefits through our medical plans
Health Savings Account (HSA) options and company contribution each pay period
Flexible Spending Account (FSA) options for pre-tax employee allocations
Equal Opportunity Employer:We embrace equal employment opportunity. Payscale is committed to a policy of equal employment opportunity for all applicants and employees. It is our policy that employees will not be subjected to unlawful discrimination on the basis of race, color, religion, sex, age, national origin, or ancestry, physical or mental disability, veteran or military status, marital status, sexual orientation, political ideology, and any other basis protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including but not limited to: recruitment, hiring, transfers, promotions, training, discipline, termination, compensation and benefits, performance appraisals, education, and social and recreational programs.We know the and can get in the way of meeting spectacular candidates, so please donât hesitate to apply â weâd love to hear from you.Fraud Alert:Payscale values security and privacy. During your job application and interview process, we will never ask for your personal banking or financial information, social security number, or other sensitive information, if you are unsure if a message is from Payscale, please email [email protected]
Apply for the job now!
Apply Now