Director, Digital Fundraising – Advocacy
Job Description:
• Develop and implement multi-channel digital fundraising campaigns to grow donor acquisition, retention, and lifetime value
• Optimize online giving platforms, donation forms, and user experience to maximize conversion rates
• Collaborate with other leaders in the Development Department as well as across departments including with Strategy and Impact, Campaigns, Marketing and Communications, and Movement Building and Member Engagement to align messaging and campaign goals
• Establish department-wide standards and systems to maximize donor engagement, conversion, and lifetime value, embedding IDEA principles and innovative practices
• Develop annual digital fundraising budget for email, web, and SMS
• Lead digital advocacy and organizing strategies to mobilize supporters, advance policy priorities, and build grassroots leadership aligned with fundraising and advocacy goals
• Track, analyze, and report on digital fundraising and advocacy performance, using KPIs such as conversion rates, ROI, engagement, and list growth to inform leadership decisions
Requirements:
• BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience, and/or sufficient relevant work experience
• 3-5 years of direct people management preferred
• Experience in digital fundraising, advocacy, or campaign management, preferably in a nonprofit or mission-driven organization
• Demonstrative experience in successfully leading digital campaigns that drives revenue and engagement
• Experience with online advertising (Google Ads, Meta), SEO, and paid media strategy
• Proficiency with digital tools such as email marketing platforms (Engaging Networks is preferred), CMS (e.g., WordPress), and other CRM systems and analytics tools
Benefits:
• Health insurance
• Professional development opportunities
• Flexible work arrangements
Apply Now
Apply Now
• Develop and implement multi-channel digital fundraising campaigns to grow donor acquisition, retention, and lifetime value
• Optimize online giving platforms, donation forms, and user experience to maximize conversion rates
• Collaborate with other leaders in the Development Department as well as across departments including with Strategy and Impact, Campaigns, Marketing and Communications, and Movement Building and Member Engagement to align messaging and campaign goals
• Establish department-wide standards and systems to maximize donor engagement, conversion, and lifetime value, embedding IDEA principles and innovative practices
• Develop annual digital fundraising budget for email, web, and SMS
• Lead digital advocacy and organizing strategies to mobilize supporters, advance policy priorities, and build grassroots leadership aligned with fundraising and advocacy goals
• Track, analyze, and report on digital fundraising and advocacy performance, using KPIs such as conversion rates, ROI, engagement, and list growth to inform leadership decisions
Requirements:
• BA/BS and at least 10 years relevant experience or MA/MS and 8 years relevant experience, and/or sufficient relevant work experience
• 3-5 years of direct people management preferred
• Experience in digital fundraising, advocacy, or campaign management, preferably in a nonprofit or mission-driven organization
• Demonstrative experience in successfully leading digital campaigns that drives revenue and engagement
• Experience with online advertising (Google Ads, Meta), SEO, and paid media strategy
• Proficiency with digital tools such as email marketing platforms (Engaging Networks is preferred), CMS (e.g., WordPress), and other CRM systems and analytics tools
Benefits:
• Health insurance
• Professional development opportunities
• Flexible work arrangements
Apply Now
Apply Now