Director, Digital Commerce Experience
Description:
ā¢ The Director of Digital Commerce Experience is responsible for leading the functionality, flow, and optimization of our eCommerce site to deliver a best-in-class customer experience.
ā¢ This role owns site merchandising, promotional strategy, and conversion optimization, while partnering closely with our UI designer to ensure a seamless and visually compelling customer journey.
ā¢ This position will also oversee our Ecommerce Specialist and App Developer and manage the relationship with our external development agency.
ā¢ The ideal candidate is both strategic and hands on, with deep experience in Shopify based DTC commerce, an analytical mindset, and a strong track record of improving conversion rate and overall site performance.
ā¢ Key Responsibilities: Site Strategy & Experience
ā¢ Own the end-to-end functionality and flow of the ecommerce site, ensuring an intuitive, frictionless shopping experience.
ā¢ Partner with the UI Designer to translate brand storytelling into seamless user journeys and optimized page layouts.
ā¢ Lead CRO initiatives including A/B testing, heatmapping, and funnel analysis to improve CVR, AOV, and revenue.
ā¢ Collaborate with marketing to align digital experience with campaigns, launches, and business objectives.
ā¢ Merchandising & Promotions:
ā¢ Manage merchandising strategy, including product hierarchy, collections, cross-sells, and on-site search.
ā¢ Partner cross-functionally with design, marketing, product, and operations to execute promotions.
ā¢ Monitor product detail page performance and collaborate on content optimization to improve add-to-cart and checkout rates.
ā¢ Site Operations & Development:
ā¢ Serve as the internal Shopify expert, overseeing day-to-day site operations and functionality.
ā¢ Manage relationship with external development agency to prioritize and implement new features, site fixes, and technical improvements.
ā¢ Partner with Analytics to ensure accurate tagging, tracking, and reporting for all site experiences.
ā¢ Drive innovation through new tools that enhance site experience and scalability.
ā¢ Team Leadership & Collaboration:
ā¢ Manage and mentor a team of two: the Ecommerce Specialist and App Developer.
ā¢ Share site performance insights and opportunities with leadership.
ā¢ Qualifications & Skills:
ā¢ 5+ years of experience in ecommerce site performance, merchandising, UX in a DTC or ecommerce environment.
ā¢ Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
ā¢ Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
ā¢ Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
ā¢ Experience managing agencies and internal teams.
ā¢ Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
ā¢ Excellent communication skills with ability to collaborate across functions and present insights to leadership.
ā¢ Salary: $80,000-100,000 annually
ā¢ Location: Remote or Hybrid, Utah preferred
ā¢ Position Type: Full-time
Requirements:
ā¢ 5+ years of experience managing eCommerce site performance, merchandising, or UX within a DTC or eCommerce environment.
ā¢ Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
ā¢ Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
ā¢ Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
ā¢ Experience managing agencies and internal teams.
ā¢ Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
ā¢ Excellent communication skills with ability to collaborate across functions and present insights to leadership.
Benefits:
ā¢ Paid time off (flexible)
ā¢ Paid holidays
ā¢ Insurance: Health, dental & vision
ā¢ 401(k) + Company match
ā¢ Eligible for company bonus plan
ā¢ Free product allowance
Apply Now
Apply Now
ā¢ The Director of Digital Commerce Experience is responsible for leading the functionality, flow, and optimization of our eCommerce site to deliver a best-in-class customer experience.
ā¢ This role owns site merchandising, promotional strategy, and conversion optimization, while partnering closely with our UI designer to ensure a seamless and visually compelling customer journey.
ā¢ This position will also oversee our Ecommerce Specialist and App Developer and manage the relationship with our external development agency.
ā¢ The ideal candidate is both strategic and hands on, with deep experience in Shopify based DTC commerce, an analytical mindset, and a strong track record of improving conversion rate and overall site performance.
ā¢ Key Responsibilities: Site Strategy & Experience
ā¢ Own the end-to-end functionality and flow of the ecommerce site, ensuring an intuitive, frictionless shopping experience.
ā¢ Partner with the UI Designer to translate brand storytelling into seamless user journeys and optimized page layouts.
ā¢ Lead CRO initiatives including A/B testing, heatmapping, and funnel analysis to improve CVR, AOV, and revenue.
ā¢ Collaborate with marketing to align digital experience with campaigns, launches, and business objectives.
ā¢ Merchandising & Promotions:
ā¢ Manage merchandising strategy, including product hierarchy, collections, cross-sells, and on-site search.
ā¢ Partner cross-functionally with design, marketing, product, and operations to execute promotions.
ā¢ Monitor product detail page performance and collaborate on content optimization to improve add-to-cart and checkout rates.
ā¢ Site Operations & Development:
ā¢ Serve as the internal Shopify expert, overseeing day-to-day site operations and functionality.
ā¢ Manage relationship with external development agency to prioritize and implement new features, site fixes, and technical improvements.
ā¢ Partner with Analytics to ensure accurate tagging, tracking, and reporting for all site experiences.
ā¢ Drive innovation through new tools that enhance site experience and scalability.
ā¢ Team Leadership & Collaboration:
ā¢ Manage and mentor a team of two: the Ecommerce Specialist and App Developer.
ā¢ Share site performance insights and opportunities with leadership.
ā¢ Qualifications & Skills:
ā¢ 5+ years of experience in ecommerce site performance, merchandising, UX in a DTC or ecommerce environment.
ā¢ Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
ā¢ Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
ā¢ Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
ā¢ Experience managing agencies and internal teams.
ā¢ Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
ā¢ Excellent communication skills with ability to collaborate across functions and present insights to leadership.
ā¢ Salary: $80,000-100,000 annually
ā¢ Location: Remote or Hybrid, Utah preferred
ā¢ Position Type: Full-time
Requirements:
ā¢ 5+ years of experience managing eCommerce site performance, merchandising, or UX within a DTC or eCommerce environment.
ā¢ Strong knowledge of Shopify Plus and related integrations; experience with apps like Attentive, Recharge a plus.
ā¢ Hands-on experience with CRO tools, heatmapping, and A/B testing platforms.
ā¢ Proven track record of improving conversion rate, AOV, and retention through site strategy and optimization.
ā¢ Experience managing agencies and internal teams.
ā¢ Strong analytical and problem-solving skills; able to translate data into actionable site improvements.
ā¢ Excellent communication skills with ability to collaborate across functions and present insights to leadership.
Benefits:
ā¢ Paid time off (flexible)
ā¢ Paid holidays
ā¢ Insurance: Health, dental & vision
ā¢ 401(k) + Company match
ā¢ Eligible for company bonus plan
ā¢ Free product allowance
Apply Now
Apply Now