Director, Demand Generation – Cybersecurity
Job Description: • Develop and execute multi-channel campaigns to drive Sales-qualified pipeline. • Design and implement ABX strategies, processes, and software to educate, engage, and convert target accounts. • Optimize all marketing efforts, spend, and ROI across all paid and organic channels, including sponsored and owned field events and trade shows, paid media, SEO/LLMs, email, and our own website. • Partner with Solution Architects, Sales, CS, and Product to ensure use of appropriate messaging and assets. • Live in marketing software, including but not limited to Salesforce, Hubspot, Asana, while also building out and supporting the marketing tech stack to enable the efficient execution of precision marketing campaigns. • Regularly analyze and report out on channel-specific campaign ROI performance. • Manage demand generation and ABX budgets to ensure efficient allocation and maximum impact. Requirements: • 5-7 years of hands-on experience planning and executing campaigns in cybersecurity, targeting large enterprises • Successful track record of implementing and managing ABX best practices and technology. • Hands-on expertise with essential MarTech software, including Asana, Hubspot, and Salesforce. • Expertise in executing multi-channel marketing campaigns across digital, social, and offline channels. • Strong track record of collaborating across marketing, Pre-Sales, Sales, Customer Success, Finance, and Product teams. Benefits: • Comprehensive medical, dental, and vision benefits, plus savings plans—coverage starts on day one! • Access to company-paid counseling, coaching, and resources for you and your family through Spring Health. • Plan for your future with a 401(k)-retirement savings plan featuring a company match. • Take the time you need with unlimited vacation and dedicated health & wellness days. • Paid leave plans to support you and your loved ones during life’s most important moments. • Equity stock options at hire, with annual performance-based grants—become an invested stakeholder in our shared success. • Earn $1,500–$3,500 for every qualified hire through our employee referral program. • Full- and partial-subsidized membership plans and equipment discounts to help you reach your personalized fitness goals. • Access a LinkedIn Learning membership to prioritize your personal and professional development. • Monthly reimbursements for meaningful connections with teammates through our SocialSpace Community. • Legal plan coverage, pet insurance, wellness reimbursements, and more to simplify life’s details. Apply tot his job