**Director, Customer Growth - Driving Beverage Incidence and Profitability Across Arenaflex**
**Job Summary:**
Arenaflex is seeking an exceptional Director, Customer Growth to lead the development and implementation of total beverage marketing strategies in partnership with our valued customers. As a key member of our team, you will play a critical role in driving revenue-enhancing concept development, leveraging national marketing initiatives, and fostering long-term customer relationships. If you are a strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills, we encourage you to apply for this exciting opportunity.
**About Arenaflex:**
Arenaflex is a leading beverage company with a rich history of innovation and a portfolio of iconic brands that include Coca-Cola, Simply, Fairlife, and Topo Chico. Our company is committed to refreshing the world and making a difference, and we take pride in our inclusive culture that is grounded in our purpose. We believe in continuous learning, growth, and improvement, and we value how we work as much as what we achieve.
**Responsibilities:**
As a Director, Customer Growth, you will be responsible for:
* Developing and implementing total beverage marketing strategies in collaboration with customer strategy to drive revenue-enhancing concept development and leverage national marketing initiatives.
* Building and maintaining long-term customer relationships, including senior-level contact relationships to resolve and influence complex customer situations.
* Delivering "What" (Consumer and Industry Insights), "So What" (what it means to the customer brand & category), and "Now What" (recommendations in how to apply to customers' business).
* Constructing and delivering annual marketing calendars that shape and contribute to customers' long-term planning processes.
* Conducting customer marketing stewardship reviews with customers.
* Providing customer business and opportunity assessments, including competitive analysis and PicOS (Picture of Success) recommendations for future expansion and market integration.
* Seeking out and leveraging internal tools and resources to support customer strategies.
* Hosting key strategic meetings, including KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.
* Identifying and leveraging customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
* Championing for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
* Developing and executing channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
* Working with sales teams to jointly present major initiatives to customers.
**Qualifications & Requirements:**
* Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
* 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
* Customer Relationship Management (CRM) experience.
* Advanced Strategic Thinking & Application.
* Robust Forecasting and Planning (Immediate & Long Term).
* Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
* Previous Customer/Channel Management experience.
* Demonstrated personal leadership skills and influencing ability.
* Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
* Effective oral and written communication skills with the ability to create persuasive selling stories.
**What We Can Do For You:**
* Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
* Expansive & Diverse Customers: We work with a diversified group of customers, including retail & grocery outlets, theme parks, movie theaters, restaurants, and many more each day.
**Skills:**
* Account Management
* Analytical Thinking
* Business Development
* Business Insights
* Business Planning
* Collaboration
* Communication
* Customer Marketing
* Customer Relationship Management (CRM)
* Customer Relationships
* Customer Service Management
* Decision Making
* Influencing
* Leadership
* Marketing
* Marketing Initiatives
* Negotiation
* Pitch Presentations
* Relationship Management
* Results-Oriented
* Teamwork
**Compensation & Benefits:**
* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
* A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
* Annual Incentive Reference Value Percentage: 30
**Our Purpose and Growth Culture:**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve.
**Equal Opportunity Employer:**
Arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
**How to Apply:**
If you are a motivated and results-driven marketing leader with a passion for driving beverage incidence and profitability, we encourage you to apply for this exciting opportunity. Please visit our website to learn more about our company culture and to submit your application.
Apply Now
Arenaflex is seeking an exceptional Director, Customer Growth to lead the development and implementation of total beverage marketing strategies in partnership with our valued customers. As a key member of our team, you will play a critical role in driving revenue-enhancing concept development, leveraging national marketing initiatives, and fostering long-term customer relationships. If you are a strategic, collaborative, innovative, and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills, we encourage you to apply for this exciting opportunity.
**About Arenaflex:**
Arenaflex is a leading beverage company with a rich history of innovation and a portfolio of iconic brands that include Coca-Cola, Simply, Fairlife, and Topo Chico. Our company is committed to refreshing the world and making a difference, and we take pride in our inclusive culture that is grounded in our purpose. We believe in continuous learning, growth, and improvement, and we value how we work as much as what we achieve.
**Responsibilities:**
As a Director, Customer Growth, you will be responsible for:
* Developing and implementing total beverage marketing strategies in collaboration with customer strategy to drive revenue-enhancing concept development and leverage national marketing initiatives.
* Building and maintaining long-term customer relationships, including senior-level contact relationships to resolve and influence complex customer situations.
* Delivering "What" (Consumer and Industry Insights), "So What" (what it means to the customer brand & category), and "Now What" (recommendations in how to apply to customers' business).
* Constructing and delivering annual marketing calendars that shape and contribute to customers' long-term planning processes.
* Conducting customer marketing stewardship reviews with customers.
* Providing customer business and opportunity assessments, including competitive analysis and PicOS (Picture of Success) recommendations for future expansion and market integration.
* Seeking out and leveraging internal tools and resources to support customer strategies.
* Hosting key strategic meetings, including KO Lab and associated preparations with presentations, insights, briefing documents, SMEs, etc.
* Identifying and leveraging customer-specific and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
* Championing for both customer and company imperatives internally and externally to deliver our Customer Commitment of Excellence in all areas.
* Developing and executing channel and customer promotions/programs that leverage national brand idea/thinking and consumer insights to drive increased consumer preference and customer activity.
* Working with sales teams to jointly present major initiatives to customers.
**Qualifications & Requirements:**
* Minimum Required: Bachelor's degree in Marketing/Business or equivalent education. MBA preferred.
* 5+ years' business development experience in a consumer-packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
* Customer Relationship Management (CRM) experience.
* Advanced Strategic Thinking & Application.
* Robust Forecasting and Planning (Immediate & Long Term).
* Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel, and customer needs while turning this knowledge into action and results.
* Previous Customer/Channel Management experience.
* Demonstrated personal leadership skills and influencing ability.
* Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships.
* Effective oral and written communication skills with the ability to create persuasive selling stories.
**What We Can Do For You:**
* Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world.
* Expansive & Diverse Customers: We work with a diversified group of customers, including retail & grocery outlets, theme parks, movie theaters, restaurants, and many more each day.
**Skills:**
* Account Management
* Analytical Thinking
* Business Development
* Business Insights
* Business Planning
* Collaboration
* Communication
* Customer Marketing
* Customer Relationship Management (CRM)
* Customer Relationships
* Customer Service Management
* Decision Making
* Influencing
* Leadership
* Marketing
* Marketing Initiatives
* Negotiation
* Pitch Presentations
* Relationship Management
* Results-Oriented
* Teamwork
**Compensation & Benefits:**
* Base pay offered may vary depending on geography, job-related knowledge, skills, and experience.
* A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
* Annual Incentive Reference Value Percentage: 30
**Our Purpose and Growth Culture:**
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive, and agile – and value how we work as much as what we achieve.
**Equal Opportunity Employer:**
Arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.
**How to Apply:**
If you are a motivated and results-driven marketing leader with a passion for driving beverage incidence and profitability, we encourage you to apply for this exciting opportunity. Please visit our website to learn more about our company culture and to submit your application.
Apply Now