Director, Brand Management

Job Description: • Lead execution of RP’s enterprise brand strategy by translating positioning and messaging into clear guidance, plans and deliverables that strengthen RP’s reputation and support growth priorities. • Own day-to-day leadership of brand launches, refreshes and priority brand initiatives (including clinical, technology and AI-enabled offerings), coordinating stakeholders to ensure on-time delivery and brand alignment. • Develop and maintain brand architecture and standards (guidelines, templates and toolkits) and enable teams and partners to apply them consistently across offerings, audiences and channels. • Capture, synthesize and share market and target audience insights to inform go-to-market narratives and messaging; partner with MarCom and practice stakeholders to activate the brand and assess effectiveness. • Develop and manage an annual brand marketing plan aligned to RP enterprise goals, including objectives, priorities, resourcing, timelines and clear measures of success. • Own KPI definition, dashboards and reporting for brand and marketing performance; deliver insights and recommendations that improve effectiveness and demonstrate value to stakeholders. • Support MarCom leadership to align priorities, improve team ways of working and ensure consistent execution across initiatives. • Lead, coach and develop direct reports; set performance expectations, provide ongoing feedback and support a culture of accountability, collaboration and continuous improvement. • Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals. • Champion customer-centricity and innovation across the organization. Requirements: • Bachelor’s degree in marketing, business, or a related field. • 5+ years of progressive brand management and marketing experience, including 3+ years of people leadership. • Proven success in healthcare and /or technology sectors. • Demonstrated experience managing complex brands. • Experience executing brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization. • Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives. • Exceptional leadership, strategic thinking, and communication skills. • Knowledge – Enterprise brand strategy and governance; integrated marketing and communications planning; healthcare industry dynamics; technology industry dynamics and stakeholder environments. • Skills – Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization. • Abilities – Ability to lead through direct reports and teammates to achieve goals; balance competing priorities and make timely, high-quality decisions; translate complex business goals into clear brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/confidential information with discretion. Benefits: • Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from. • Compensation Reviews • Career Growth Opportunities • Flexible Remote Schedules • Generous PTO Plans and Paid Holidays