Director/ Brand Intelligence / AI Transformation

The Director, Brand Intelligence & AI Transformation will play a foundational role in shaping Code and Theory's Enterprise Experience Transformation practice, serving as a trusted advisor to enterprise clients, leading engagements that transform brands to succeed in an increasingly AI-first world. Your primary focus: helping clients translate static brand systems into structured schemas, token libraries, and governance models that power creative automation and AI-driven workflows. You won't be expected to serve as the technology or data expert, but you will orchestrate partners and cross-functional teams as the strategic lead of each engagement. Beyond brand-specific work, you'll also serve as a solution strategist across broader AI transformation engagements, from discovery through implementation. This is a hands-on leadership role. You'll lead client and partner relationships, facilitate workshops, and present to senior stakeholders, while also rolling up your sleeves to shape deliverables directly. Moving fluidly between the boardroom and the "build room" is essential. WHAT YOU'LL DO • Lead brand audits and AI-readiness assessments to identify gaps between existing brand standards and readiness for AI • Work with tech and data teams to translate static brand guidelines into machine-readable artifacts: hierarchical schemas, minimum viable token libraries, and governance models consumable by client technology stacks • Work with clients and technologists to design the solutions that enable creative platforms, content management systems, and marketing automation tools to generate on-brand assets automatically • Partner with design, engineering, and technology strategy teams to ensure brand tokens and assets are implemented across martech (e.g., CDP, DAM, CMS, and creative tooling) • Lead discovery interviews, maturity assessments, and workshops to identify AI transformation opportunities and operational pain points across broader marketing operations • Partner with AI tech strategists on transformation roadmaps and business cases that connect rapid value demonstration to long-term enterprise capability building • Guide implementation paths from prototype to pilot to scale, ensuring enablement and adoption with client teams • Own day-to-day client relationships and oversee multi-track transformation programs with clear value realization metrics • Partner with C-suite stakeholders (CMOs, CDOs, CIOs/CTOs) to influence vision, priorities, and operating model shifts • Support new business and proposal work by articulating how brand systems and AI transformation create enterprise value • Codify frameworks and engagement models for brand AI-readiness, token library development, and transformation delivery • Convert methods into repeatable service offerings and delivery playbooks • Develop thought leadership, case studies, and POVs that position brand systems as foundational infrastructure for AI transformation • Partner with creative technologists, ML specialists, strategists, and engineering leaders • Manage external resources and vendor relationships where needed WHAT YOU'LL NEED • 8–12+ years in brand consulting, marketing consulting, or transformation delivery • Proven track record building brand systems as the main client lead and team lead (need to know how to build brands to break them!) • Experience applying AI or automation to workflows • Familiarity with modern marketing technologies—DAM, CMS, CDP, CRM, Workfront, workflow automation, creative tooling • Experience designing pilots, POCs, and roadmaps with business-case rigor • Strength in structured thinking, executive storytelling, and relationship-building with senior stakeholders • Comfort working hands-on in technical environments, e.g., GenAI tools or low-code platforms • Proven experience leading transformation engagements in matrixed and cross-disciplinary environments • Bachelor's degree required; Master's or technical specialization preferred NICE TO HAVE • Hands-on experience with Adobe ecosystem tools (Adobe Experience Cloud, Creative Cloud, Firefly Services) • Prior experience automating brand guidelines • Entrepreneurial mindset; thrives in ambiguity, builds new ways of working, and moves fast • Deep curiosity and willingness to explore emerging GenAI capabilities for brand and content applications • Strong change leadership skills; able to influence people, process, and technology • Equal comfort leading a client workshop and building a working prototype • Willingness to travel within the US (10–20%) ABOUT US Born in 2001, Code and Theory is a digital-first creative agency that sits at the center of creativity and technology. We pride ourselves on not only solving consumer and business problems, but also helping to establish new capabilities for our clients. With a global client roster of Fortune 100s and start-ups alike, we crave the hardest problems to solve. We have teams distributed across North America, South America, Europe, and Asia. The Code and Theory global network of agencies is growing and includes Kettle, Instrument, Left Field Labs, Create Group, Mediacurrent, Rhythm, and TrueLogic. Striving never to be pigeonholed, we work across every major category: from tech to CPG, financial services to travel & hospitality, government and education to media and publishing. We value the collaboration with our client partners, including but not limited to Adidas, Amazon, Con Edison, Diageo, EY, J.P. Morgan Chase, Lenovo, Marriott, Mars, Microsoft, Thomson Reuters, and TikTok. The Code and Theory network is comprised of nearly 2,000 people with 50% engineers and 50% creative talent. We’re always on the lookout for smart, driven, and forward-thinking people to join our team. The target range of base compensation for this role is $165,000 - $185,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location. Original job Director/ Brand Intelligence / AI Transformation posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs. Apply tot his job