Direct Channel Strategy & Activation Marketing Campaign Developer
Job title: Direct Channel Strategy & Activation Marketing Campaign Developer in Celebration, FL at The Walt Disney Company
Company: The Walt Disney Company
Job description: Job Posting Title: Direct Channel Strategy & Activation Marketing Campaign DeveloperReq ID: 10119044Job Description:The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the Manager, Direct Channel Strategy & Activation . You will work in-office Monday – Thursday and be remote on Fridays.You Will:
Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing Cloud
Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
Focus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracy
Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
Work with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities
You Have:
Passion for using data and creativity to connect with customers
Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
Comfortable learning new technologies and collaborating across disciplines
2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
Direct experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platforms
Direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
Required Education
Bachelor's Degree or equivalent experience
Benefits and Perks:Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at#LI-VT1#DXMedia#DXMarketingJob Posting Segment: MarketingJob Posting Primary Business: Customer EngagementPrimary Job Posting Category: Brand & Franchise MarketingEmployment Type: Full timePrimary City, State, Region, Postal Code: Celebration, FL, USAAlternate City, State, Region, Postal Code:Date Posted: 2025-04-15
Expected salary:
Location: Celebration, FL
Apply for the job now!
Apply Now
Company: The Walt Disney Company
Job description: Job Posting Title: Direct Channel Strategy & Activation Marketing Campaign DeveloperReq ID: 10119044Job Description:The Direct Channel Strategy and Activation (DCS&A) team is focused on delivering powerful customer experiences across engagement touch points, by applying data and tools to bring marketing to life. The DCS&A team leads consumer data selection for 1:1 marketing campaigns and manages deployment of direct channel tactics. We accomplish these capabilities with partnerships internally within Disney as well with vendors and software/data suppliers. You will report to the Manager, Direct Channel Strategy & Activation . You will work in-office Monday – Thursday and be remote on Fridays.You Will:
Design, build, and sustain end-to-end marketing campaign flows from data selection to HTML development, data validation, proofing and campaign deployment using agile methodology in automation tools such as Adobe Campaign and Salesforce Marketing Cloud
Perform SQL queries and analyze large datasets in Snowflake database to identify, segment, qualify, and test customer audiences as well as troubleshoot data issues
Translate technical details and data insights into compelling stories and campaign visions for non-technical marketing partners, fostering alignment through clear communication
Perform technical analysis, level-of-effort estimation, and contribute to the development of direct channel communications
Focus on continuous innovation by creating user efficiencies, solving business/customer issues, inventing creative solutions, encouraging communication, and ensuring data accuracy
Monitor the health and deployment cadence of automated marketing campaigns through various reporting tools.
Work with quality assurance partners to perform comprehensive testing and proofing prior to launch to ensure accurate campaign execution
Work with marketing partners to prioritize work based on campaign timelines, balancing urgency and importance amid shifting priorities
You Have:
Passion for using data and creativity to connect with customers
Excellent communication skills, able to simplify complex concepts for both technical and non-technical partners
Comfortable learning new technologies and collaborating across disciplines
2+ years of direct experience with multiple programming languages (Java, JavaScript, HTML, CSS, XML) for email
Ability to manipulate email code templates, revise modular layouts and provide both strategic and technical direction to creative developers
Direct experience with email delivery platforms such as Adobe Campaign, Salesforce, or other equivalent campaign management platforms
Direct experience with SQL analyzing large datasets, perform selects, joins, troubleshoot data issues and validate audience segmentation
Required Education
Bachelor's Degree or equivalent experience
Benefits and Perks:Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at#LI-VT1#DXMedia#DXMarketingJob Posting Segment: MarketingJob Posting Primary Business: Customer EngagementPrimary Job Posting Category: Brand & Franchise MarketingEmployment Type: Full timePrimary City, State, Region, Postal Code: Celebration, FL, USAAlternate City, State, Region, Postal Code:Date Posted: 2025-04-15
Expected salary:
Location: Celebration, FL
Apply for the job now!
Apply Now