Digital Strategy Analyst, Market Access
Job Description:
• Partner with the Commercial Strategy Director and Program Access Resource (PAR)to translate payer strategies into cohesive digital engagement plans
• Develop and execute digital strategies that support payer engagement, education, and market access objectives
• Manage the Market Access external website
• Maintain and enhance website content by regularly adding or refreshing approved promotional review board assets
• Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels
• Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS
• Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
• Collaborate with internal teams to ensure aligned execution of digital campaigns
• Support continuous improvement efforts by identifying new digital opportunities
Requirements:
• Bachelor’s Degree in a related field
• 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
• Possess strong analytical, creative, and communication skills
• expertise in digital tools such as Google Analytics
• Good project planning and organizational skills
• ability to multitask in a dynamic, fast-paced matrix team environment
• In-depth understanding of the US healthcare market
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Benefits:
• medical / dental / vision / prescription coverage
• employee wellness resources
• savings plans (401k and ESPP)
• paid time off & paid parental leave benefits
• disability benefits
Apply Now
Apply Now
• Partner with the Commercial Strategy Director and Program Access Resource (PAR)to translate payer strategies into cohesive digital engagement plans
• Develop and execute digital strategies that support payer engagement, education, and market access objectives
• Manage the Market Access external website
• Maintain and enhance website content by regularly adding or refreshing approved promotional review board assets
• Assist in planning, creating, and optimizing digital campaigns to expand affiliate marketing channels
• Monitor and analyze website and campaign performance using tools such as Google Analytics and UTMS
• Conduct data analysis to identify trends, insights, and new opportunities that enhance payer reach and exposure
• Collaborate with internal teams to ensure aligned execution of digital campaigns
• Support continuous improvement efforts by identifying new digital opportunities
Requirements:
• Bachelor’s Degree in a related field
• 3+ years of proven digital marketing experience with focus on strategy development and execution within the healthcare field
• Possess strong analytical, creative, and communication skills
• expertise in digital tools such as Google Analytics
• Good project planning and organizational skills
• ability to multitask in a dynamic, fast-paced matrix team environment
• In-depth understanding of the US healthcare market
• Proficiency with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint)
Benefits:
• medical / dental / vision / prescription coverage
• employee wellness resources
• savings plans (401k and ESPP)
• paid time off & paid parental leave benefits
• disability benefits
Apply Now
Apply Now