Digital Media Manager, Amazon Advertising PPC / Sponsored Ads
About Voyageur Group Voyageur Group is a full-service Retail Media, Commerce, and Marketplace Management agency that helps brands optimize their merchandising, marketing, operations, and creative strategies across retailers like Amazon.com, Target, and Walmart. As a rapidly growing agency, we specialize in helping brands achieve and surpass their E-commerce and Retail Advertising goals. With expertise spanning small brand launches to extensive 40,000 SKU catalogs, Voyageur Group combines more than 30 years of retail, E-commerce, and digital marketing experience. This unique combination makes us a powerful partner for developing strategies that enhance a brandâs entire distribution approach. Our core valuesâAccountability, Teamwork, Growth Mindset, Passion & Commitment, and Trustâdefine who we are and guide everything we do. We take pride in being the most proactive agency in commerceâ˘. About the Digital Media Manager Role As the Digital Media Manager for Amazon PPC & Sponsored Advertising, you will be responsible for launching, optimizing, and managing client media campaigns with a dedicated focus on Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, and Sponsored Display). You will collaborate closely with Voyageur Groupâs full-service account pods, working in strong partnership with Account Managers, Merchandisers, and other team members to execute best-in-class advertising strategies. We are seeking candidates with deep expertise in Amazon Sponsored Ads who are results-driven, highly analytical, and skilled at translating data into actionable insights. If diving deep into Amazon PPC and driving measurable growth for a variety of brands excites you, this role is for you! Responsibilities ⢠Partner closely with full-service account pods to design and execute Amazon advertising strategies that align with brand goals. ⢠Lead daily campaign management for Amazon Sponsored Ads, including setup, optimization, bid management, and audience targeting. ⢠Analyze and optimize campaigns to meet or exceed KPIs such as TROAS, CPC, CTR, and conversion rate. ⢠Implement data-driven bidding strategies and test new ad formats, targeting tactics, and creative approaches. ⢠Provide regular performance updates, insights, and recommendations to Clients Directly and Account Managers to support client communication. ⢠Collaborate with cross-functional team members to connect organic product listing strategies with paid advertising for maximum impact. ⢠Maintain expertise in Amazon advertising trends, tools, and best practices, and proactively recommend optimizations. ⢠Conduct competitive analysis and keyword research using tools like Helium 10, Analytics Index, and SmartScout. ⢠Partner with technology providers (e.g., Pacvue) to maximize advertising efficiency and reporting accuracy. Requirements ⢠1+ years of experience managing Amazon Sponsored Ads campaigns with a proven track record of delivering strong performance and ROAS. ⢠Experience with Pacvue or similar ad tech platforms preferred. ⢠Demonstrated ability to manage large advertising budgets with measurable results. ⢠Strong analytical skills with the ability to interpret data and translate it into actionable strategies. ⢠Proficiency in Microsoft Excel, PowerPoint, and related business applications. ⢠Highly collaborative mindset with proven experience working cross-functionally to achieve results. Voyageur Group Expectations ⢠Adhere to and embody our core values: Accountability, Teamwork, Growth Mindset, Passion & Commitment, and Trust. ⢠Communicate clearly, confidently, and constructively with internal stakeholders. ⢠Take ownership of outcomes while working collaboratively toward shared goals. ⢠Adapt quickly to a fast-paced environment and changing priorities. ⢠Work effectively in a remote environment with strong self-management skills. ⢠Willingness to travel for client or company meetings as needed. Details ⢠Scope: Full-time employment ⢠Location: Remote ⢠Travel: Must be willing to travel to client and company meetings as needed Compensation & Benefits ⢠Retirement plan with company match ⢠Salary Range: $65,000 - $80,000 depending on experience. ⢠Bonus based off company performance ⢠Company-sponsored health and dental insurance ⢠Voyageur Groupâs Adventure Bonus ($1,000 annually for outdoor gear or travel expenses) ⢠4+ weeks of paid vacation time Apply tot his job