Digital Marketing Strategist – Online TV Show & Brand Growth (Contract)
About the Show We are building an online TV show and brand ecosystem that spans YouTube, TikTok, Instagram, and digital commerce. The show is lifestyle- and family-centered, blending entertainment, authenticity, entrepreneurship, and real-life storytelling. Beyond viewership, the show connects to branded products, digital offerings, and merchandise that extend the audience experience. We are seeking a Digital Marketing Strategist who can design and execute marketing plans that: • Grow viewership and engagement • Build a loyal community • Convert audience attention into product sales What You’ll Do • Create and execute end-to-end marketing strategies for the show • Develop platform-specific growth plans for: • TikTok • Instagram (Reels, Stories, Lives) • YouTube (Shorts & long-form) • Plan and manage: • Content calendars • Launch campaigns for episodes and seasons • Optimize discoverability (hashtags, trends, posting cadence, hooks) • Collaborate with the content team to align marketing with storytelling • Build and manage funnels that connect: • Show → Community → Products • Support product launches tied to the show (merch, digital products, brand collaborations) • Track performance and adjust strategy using analytics and insights What We’re Looking For • Proven experience growing audiences for: • YouTube channels • TikTok or Instagram brands • Strong understanding of: • Social media algorithms • Content virality • Community building • Experience marketing content-driven brands, shows, or creators • Ability to think strategically and execute consistently • Comfortable working with creators and giving direction • Data-driven decision-making mindset Nice to Have • Experience marketing reality-style or lifestyle content • Product launch or e-commerce marketing experience • Influencer or creator economy background • Experience with email or SMS marketing funnels • Familiarity with affiliate marketing or brand partnerships What We Offer • Creative input into a growing online TV brand • Opportunity to shape long-term audience and revenue strategy • Flexible, remote collaboration • Competitive contract pay with growth potential • Performance-based bonuses or revenue share (optional) How to Apply Please submit: • A brief introduction • Examples of accounts, brands, or shows you’ve helped grow • A short explanation of how you would approach growing an online TV show • Any experience with product launches or monetization strategies Job Types: Part-time, Contract Pay: $58,759.11 - $70,763.66 per year Expected hours: 15 – 20 per week Work Location: Remote Apply tot his job