Digital Marketing Specialist

SAP is a global leader in business application software, and they are seeking a Digital Marketing Specialist to support their digital ecosystem. The role involves executing digital marketing strategies, optimizing customer engagement, and collaborating with global teams to enhance brand visibility and credibility.ResponsibilitiesExecute ongoing review sourcing campaigns, including day‑to‑day activation and optimizationMonitor performance across review platforms and deliver optimization recommendations based on trends, sentiment, and engagementPartner closely with the SEO team to ensure alignment on AI‑driven optimization, discoverability, and content strategy across review ecosystemsBuild and operationalize a review response strategy, aligning closely with community management and social teams to ensure consistent voice and timely engagementManage content updates, messaging alignment, and ongoing optimization across key review sitesMonitor performance, sentiment, and engagement metrics on review platforms, translating insights into actionable recommendationsSupport programs that encourage authentic customer reviews in alignment with brand and compliance guidelinesSupport the execution of TripIt email marketing programs, including content setup, scheduling, QA, and deploymentCollaborate with stakeholders to ensure email messaging aligns with campaign objectives and customer lifecycle momentsAssist with reporting and analysis of email performance, identifying optimization opportunities to improve engagement and effectivenessSkills1–3 years of experience in digital marketing, content marketing, or related fieldBachelor's degree in Marketing, Business, or a related discipline, or equivalent practical experienceHands‑on experience with digital marketing tools and platforms such as review site platforms, email marketing tools, Adobe, Drupal, or other web CMS platformsStrong passion for delivering world‑class customer and digital experiencesExperience working in a global environment with remote or distributed teamsExcellent troubleshooting, problem‑solving, and organizational skillsAbility to manage multiple priorities while maintaining attention to detail in a fast‑paced environmentStrong analytical skills with a data‑driven mindsetExcellent written and verbal communication skillsAbility to pass a background checkExperience supporting or executing email marketing programsBenefitsSAP North America BenefitsCompany OverviewSAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services. It is a sub-organization of Delos Cloud. It was founded in 1972, and is headquartered in Walldorf, Baden-Wurttemberg, DEU, with a workforce of 10001+ employees. Its website is https://www.sap.com.Company H1B SponsorshipSAP has a track record of offering H1B sponsorships, with 6 in 2025, 1 in 2024, 3 in 2023, 3 in 2022, 3 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.



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