Digital Marketing Manager – Patient Partnerships
Job Description:
• Develop and scale patient recruitment and engagement solutions by building strong partnerships with patient associations and patient advocacy groups
• Drive digital excellence to support sustainable global growth of patient panels
• Works collaboratively with Sales, Client Services, and Panel to design and implement scalable, compliant, and efficient recruitment strategies
• Maximize internal capabilities, minimize outsourcing requirements, and ensure exceptional experiences for patients, caregivers, and advocacy partners
• Oversee the recruitment and engagement of patient support groups and patient associations, ensuring that strategic collaboration is in place and long-term partnerships are created
• Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly
• Foster strong, trust‑based relationships with patient association and patient advocacy groups
• Build partnership frameworks that support both immediate project needs and long‑term strategic initiatives
• Lead the strategic development and optimisation of patient panel technology
• Oversee the design, execution, and continuous improvement of global patient panel growth strategies
• Own the global digital growth and optimisation strategy across patient panel brands
• Develop unified frameworks for digital planning, execution, testing, and reporting
Requirements:
• Bachelor’s degree in Marketing, Communications, Business, Public Health, Life Sciences, or a related field or equivalent practical experience.
• 5+ years of experience in digital marketing / digital growth roles (acquisition, engagement, lifecycle, or performance marketing).
• 2+ years of experience building and managing external partnerships (e.g., patient advocacy groups, associations, nonprofits, community orgs, or comparable stakeholder ecosystems).
• Demonstrated experience developing and scaling recruitment or audience growth strategies across multiple channels (web, email, paid media, SEO, social, content).
• Experience operating in a regulated or privacy-sensitive environment (healthcare, pharma, clinical research, market research, fintech, or similar) with high standards for consent and data handling.
• Proven track record of driving measurable outcomes (e.g., registrations, reactivations, retention, cost per acquisition, ROI) and tying work to commercial goals.
Benefits:
• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
Apply Now
Apply Now
• Develop and scale patient recruitment and engagement solutions by building strong partnerships with patient associations and patient advocacy groups
• Drive digital excellence to support sustainable global growth of patient panels
• Works collaboratively with Sales, Client Services, and Panel to design and implement scalable, compliant, and efficient recruitment strategies
• Maximize internal capabilities, minimize outsourcing requirements, and ensure exceptional experiences for patients, caregivers, and advocacy partners
• Oversee the recruitment and engagement of patient support groups and patient associations, ensuring that strategic collaboration is in place and long-term partnerships are created
• Lead outreach efforts and develop tailored engagement plans to onboard new partners efficiently and compliantly
• Foster strong, trust‑based relationships with patient association and patient advocacy groups
• Build partnership frameworks that support both immediate project needs and long‑term strategic initiatives
• Lead the strategic development and optimisation of patient panel technology
• Oversee the design, execution, and continuous improvement of global patient panel growth strategies
• Own the global digital growth and optimisation strategy across patient panel brands
• Develop unified frameworks for digital planning, execution, testing, and reporting
Requirements:
• Bachelor’s degree in Marketing, Communications, Business, Public Health, Life Sciences, or a related field or equivalent practical experience.
• 5+ years of experience in digital marketing / digital growth roles (acquisition, engagement, lifecycle, or performance marketing).
• 2+ years of experience building and managing external partnerships (e.g., patient advocacy groups, associations, nonprofits, community orgs, or comparable stakeholder ecosystems).
• Demonstrated experience developing and scaling recruitment or audience growth strategies across multiple channels (web, email, paid media, SEO, social, content).
• Experience operating in a regulated or privacy-sensitive environment (healthcare, pharma, clinical research, market research, fintech, or similar) with high standards for consent and data handling.
• Proven track record of driving measurable outcomes (e.g., registrations, reactivations, retention, cost per acquisition, ROI) and tying work to commercial goals.
Benefits:
• Health and Dental
• Life, Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day
Apply Now
Apply Now