Digital Marketing Manager - Oncology Marketing (Remote)
Job Description
As the Digital Marketing Manager for Myriads Oncology business unit, youll play a key role in bringing our brand to life by developing high-performing content experiences that serve the needs of providers and other priority audiences. Youll lead the digital strategy for oncology and execute with a team of internal and external creative talent by collaborating with digital... campaign, channel, and product marketers to translate user needs and business objectives into compelling campaign and messaging strategies. Your work will span touchpoints and mediums across the entire customer journey with our digital content, from building brand awareness to lead generation by creating advertising copy and SEO-rich content to generate interest in Myriads products.
To succeed in this role, you should be a dynamic thinker that can easily go from conceiving a high-level content strategy to putting the words on paper. You should be an expert in creating content that addresses customer needs while embracing and building equity for the brand. You are comfortable and experienced in working with stakeholders of various disciplines and levels and are constantly seeking new insights and perspectives to better shape your strategies.
Responsibilities
Use business goals, market insights, and customer insights to create compelling campaign, messaging, and content for enterprise growth initiatives, related to upper funnel advertising, owned websites, and lead nurture.
Drive website content strategy and development for digital-first content experiences to address user needs and drive brand and search equity.
Collaborate with Enterprise Digital Marketing, Oncology Business Unit, Clinical, and PE teams in developing key artifacts for customer-centric marketing strategies and impactful content.
Write or lead agencies in writing marketing content that performs for a variety of formats, including long-form web video content, paid search ads, sales collateral, and paid social media advertisements.
Oversee internal and external designers to ensure creative continuity across all touchpoints within Myriad oncology campaigns and experiences.
Collaborate with analytics partners as needed to establish performance goals and measurement strategies for content strategies and experiences.
Qualifications
5-10 years of experience in creative strategy and content development, including both developing campaign and messaging concepts from scratch for new brands/initiatives, and evolving existing content strategies to better perform.
Experience leading both internal and external direct reports; proven ability to recruit freelance talent and build a network for ad hoc creative needs.
Expert ability in developing a campaign messaging strategy and effectively translating it to various marketing mediums, with an emphasis on paid search, digital owned content, social media, and more.
Expertise in using customer research to develop compelling, outcome-driven campaign messaging.
Expertise in writing for SEO; able to take keyword trends and other search data and translate it into content strategies and execution plans to drive increased organic discoverability for brands. Oversee talent to create content that performs.
About Us
Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants and employees religious practices and beliefs, as well as any mental health or physical disability needs.
Please answer all questions completely. Please do not provide any information not specifically requested on this Employment Application form.
About The Team
Myriad Oncology, a business unit of Myriad Genetics focuses on three products EndoPredict®, BRACAnalysis CDx® and The Myriad myRisk® Hereditary Cancer. EndoPredict® can help accurately determine an individual patients 10-year risk of recurrence to help physicians identify which patients may consider safely forgoing chemotherapy.BRACAnalysis CDx® is an FDA-approved laboratory developed test for BRCA1 and BRCA2 intended to inform patient management related to the PARP inhibitors, Lynparza® (olaparib) and Zejula® (niraparib). The Myriad myRisk® Hereditary Cancer test is a multi-gene panel that identifies an elevated risk for eight hereditary cancers: Blending both genetic test status AND personal cancer family history, Myriad myRisk hereditary cancer panel represents the next generation of hereditary cancer risk testing
Apply Now
As the Digital Marketing Manager for Myriads Oncology business unit, youll play a key role in bringing our brand to life by developing high-performing content experiences that serve the needs of providers and other priority audiences. Youll lead the digital strategy for oncology and execute with a team of internal and external creative talent by collaborating with digital... campaign, channel, and product marketers to translate user needs and business objectives into compelling campaign and messaging strategies. Your work will span touchpoints and mediums across the entire customer journey with our digital content, from building brand awareness to lead generation by creating advertising copy and SEO-rich content to generate interest in Myriads products.
To succeed in this role, you should be a dynamic thinker that can easily go from conceiving a high-level content strategy to putting the words on paper. You should be an expert in creating content that addresses customer needs while embracing and building equity for the brand. You are comfortable and experienced in working with stakeholders of various disciplines and levels and are constantly seeking new insights and perspectives to better shape your strategies.
Responsibilities
Use business goals, market insights, and customer insights to create compelling campaign, messaging, and content for enterprise growth initiatives, related to upper funnel advertising, owned websites, and lead nurture.
Drive website content strategy and development for digital-first content experiences to address user needs and drive brand and search equity.
Collaborate with Enterprise Digital Marketing, Oncology Business Unit, Clinical, and PE teams in developing key artifacts for customer-centric marketing strategies and impactful content.
Write or lead agencies in writing marketing content that performs for a variety of formats, including long-form web video content, paid search ads, sales collateral, and paid social media advertisements.
Oversee internal and external designers to ensure creative continuity across all touchpoints within Myriad oncology campaigns and experiences.
Collaborate with analytics partners as needed to establish performance goals and measurement strategies for content strategies and experiences.
Qualifications
5-10 years of experience in creative strategy and content development, including both developing campaign and messaging concepts from scratch for new brands/initiatives, and evolving existing content strategies to better perform.
Experience leading both internal and external direct reports; proven ability to recruit freelance talent and build a network for ad hoc creative needs.
Expert ability in developing a campaign messaging strategy and effectively translating it to various marketing mediums, with an emphasis on paid search, digital owned content, social media, and more.
Expertise in using customer research to develop compelling, outcome-driven campaign messaging.
Expertise in writing for SEO; able to take keyword trends and other search data and translate it into content strategies and execution plans to drive increased organic discoverability for brands. Oversee talent to create content that performs.
About Us
Myriad Genetics Inc., is a leading personalized medicine company dedicated to being a trusted advisor transforming patient lives worldwide with pioneering molecular diagnostics. Myriad discovers and commercializes molecular diagnostic tests that: determine the risk of developing disease, accurately diagnose disease, assess the risk of disease progression, and guide treatment decisions across six major medical specialties where molecular diagnostics can significantly improve patient care and lower healthcare costs. Myriad is focused on three strategic imperatives: maintaining leadership in an expanding hereditary cancer market, diversifying its product portfolio through the introduction of new products and increasing the revenue contribution from international markets. For more information on how Myriad is making a difference, please visit the Company's website: www.myriad.com .
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. In hiring and all other employment decisions, we prohibit discrimination and harassment on the basis of any protected characteristic, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants and employees religious practices and beliefs, as well as any mental health or physical disability needs.
Please answer all questions completely. Please do not provide any information not specifically requested on this Employment Application form.
About The Team
Myriad Oncology, a business unit of Myriad Genetics focuses on three products EndoPredict®, BRACAnalysis CDx® and The Myriad myRisk® Hereditary Cancer. EndoPredict® can help accurately determine an individual patients 10-year risk of recurrence to help physicians identify which patients may consider safely forgoing chemotherapy.BRACAnalysis CDx® is an FDA-approved laboratory developed test for BRCA1 and BRCA2 intended to inform patient management related to the PARP inhibitors, Lynparza® (olaparib) and Zejula® (niraparib). The Myriad myRisk® Hereditary Cancer test is a multi-gene panel that identifies an elevated risk for eight hereditary cancers: Blending both genetic test status AND personal cancer family history, Myriad myRisk hereditary cancer panel represents the next generation of hereditary cancer risk testing
Apply Now