Digital Marketing Manager – Disney+ Brand Storytelling and Growth

Join the Disney+ Digital Marketing Team: Where Creativity Meets Innovation Are you a creative and results-driven digital marketing professional with a passion for storytelling and brand growth? Do you have a flair for developing engaging content that resonates with diverse audiences worldwide? Look no further! The Walt Disney Company's Media & Entertainment Distribution (DMED) is seeking an experienced Digital Marketing Manager to join our Disney+ Digital Marketing Team. As a key member of our team, you will play a pivotal role in shaping the digital marketing strategy for our Original movies and series, driving brand awareness, and fostering a loyal community of Disney+ subscribers. About The Walt Disney Company and Disney+ The Walt Disney Company's Media & Entertainment Distribution (DMED) is a global business segment that brings world-class content to consumers around the world through cutting-edge technology and beloved brands. Disney+ is a leading direct-to-consumer streaming service that offers a vast library of Disney, Pixar, Star Wars, Marvel, and National Geographic content. Our mission is to provide highly personalized entertainment experiences that inspire, inform, and delight audiences worldwide. Job Summary As a Digital Marketing Manager on the Disney+ Digital Marketing Team, you will be responsible for developing and executing digital marketing campaigns that drive engagement, subscriber growth, and brand loyalty. You will work closely with cross-functional teams across Disney, studio partners, and external agencies to create innovative content that elevates our core brands and resonates with diverse audiences. If you are a proactive collaborator, creative problem-solver, and digital media enthusiast with a passion for Disney+ Originals, we want to hear from you! Key Responsibilities • Develop and manage title movie and series campaigns from a Disney+ brand POV, partnering with the wider Disney+ Digital Marketing team on initiatives that drive engagement and subscriber growth. • Collaborate with studio partners on involvement for @DisneyPlus within their campaigns, ensuring alignment and consistency across all marketing efforts. • Assist in managing agencies and external partners, including coordination of marketing shoots, junkets, and other promotional activities. • Conceive and create evergreen content that augments title campaigns, leveraging zeitgeist conversations and encouraging fan and talent engagement. • Stay up-to-date with social media platform functionality and trends to inform content creation and strategies that drive engagement and subscriber growth. • Collaborate with cross-functional teams across Disney, Studio, International, and Central Digital Marketing teams to support Disney+ content and campaigns. • Communicate with the Social Media team to ensure Disney+ content calendar alignment and consistency across all marketing efforts. Essential Qualifications • Bachelor's degree in Business, Marketing, Digital Marketing, Advertising, Communications, Cinema/Television, or a related field. • 4+ years of extensive experience in digital marketing campaigns for brand and entertainment properties, specifically on movies and series. • Experience working in a studio, network, or agency environment with an extensive knowledge of the layers and processes behind digital marketing and social media. • Understanding of the business necessities of a startup/launch property, with experience defining and creating new systems or processes. • Experience with streaming platform marketing, including knowledge of how a DTC product works and how to create effective digital marketing materials to drive engagement and subscriber growth. Preferred Qualifications • Experience with marketing shoots, talent management, and script writing. • Demonstrated ability to prioritize, meet deadlines, and make decisions in a fast-paced environment. • Experience managing agencies and external partners. • Keen eye for design and ability to art direct development of social media and digital creative. • Excellent writing and communication skills. • Passionate about brand management and storytelling, particularly in short-form AV or static mediums. • Demonstrated ability to work effectively in a matrixed reporting environment, juggling multiple projects and priorities. • Knowledge and experience with social measurement and sentiment tools (both native and third-party). What We Offer As a member of the Disney+ Digital Marketing Team, you will have the opportunity to: • Work on high-profile campaigns that drive engagement and subscriber growth for Disney+. • Collaborate with cross-functional teams across Disney, studio partners, and external agencies. • Develop innovative content that elevates our core brands and resonates with diverse audiences. • Grow your skills and expertise in a fast-paced and dynamic environment. • Enjoy a competitive salary and benefits package that reflects your skills and experience. Our Culture and Values At Disney, we value: • Creativity and innovation in all aspects of our work. • Collaboration and teamwork across functions and disciplines. • Diversity, equity, and inclusion in all our interactions and decisions. • Excellence and quality in everything we do. • Fun and enjoyment in our work and interactions. How to Apply If you are a motivated and creative digital marketing professional with a passion for storytelling and brand growth, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter that highlights your experience, skills, and qualifications for the role. We look forward to hearing from you! Apply This Job Apply tot his job