Digital Content Creator / Social Media Manager - Freelance / Part-time

DescriptionThe ideal candidate has a deep understanding of e-commerce in the fashion and jewelry sectors, knows how to captivate an audience with high-quality visual and editorial content, and is driven to build an engaged and loyal community.Language requirement: Fluency in German is mandatory, with sufficient English speaking abilities to be able to communicate with our team A portfolio or examples of past work are required2-3 time a week & Fully remote Responsibilities1. Content Strategy & BrandingDevelop a consistent editorial line aligned with MYKA’s brand (aesthetic, tone, values)Define key content themes: product features, behind-the-scenes, customer reviews, lifestyle inspiration, storytellingPropose an organic growth strategy:Editorial calendarPosting frequencyOptimal formats depending on goals (reach, engagement, conversions)2. Visual Content CreationCreate professional, engaging visuals tailored for social media:Stylized product photographyShort videos (Reels, Stories, TikTok-style) showing the jewelry being worn, in detail, or within a branded contextInformative carousels and simple animationsProficient in tools such as Canva, CapCut, Lightroom, Premiere Pro, or similar3. Copywriting & PublishingWrite engaging captions tailored to the audience (storytelling, lifestyle, engagement)Include relevant hashtags and calls to action (CTAs)Schedule posts using Meta Business Suite or similar tools (Later, Buffer, etc.)4. Performance Monitoring & Community ManagementTrack and analyze key performance indicators (reach, engagement rate, saves, clicks, follower growth, etc.)Provide regular performance reports with analysis and recommendationsActively manage comments, DMs, and tagged content to boost engagement and maintain brand voiceRespond to community questions, messages, and comments in a timely, professional, and friendly mannerIdentify and flag user-generated content (UGC), relevant feedback, or customer concerns to the teamRequirementsA portfolio or examples of past work are requiredMinimum 3 years of experience in digital content creation and social media managementMastery of Instagram formats (Reels, Stories, Carousels, etc.) and a solid grasp of platform algorithmsStrong aesthetic sense and affinity with fashion, jewelry, luxury, or handcrafted productsCreative, autonomous, meticulous, and well-organizedProficient with Canva, CapCut, Adobe Suite, or any other visual content creation toolsAdvantagesNoneOriginally posted on Himalayas

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